Old Monk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1928

SWOT Analysis of Old Monk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Monk Rum

Parent Company

Mohan Meakin Group




Foods and Beverages

Tagline/ Slogan

very old vatted;


Known for its high quality and unique blend of mixtures



Hard drinking target group who wish a richness in the rum blend

Target Group

25-40 year olds who are adventurous and belong to the social set


Price leadership brand for tough drinkers

SWOT Analysis


1. Company operates in major cities of India and also provides inanity service
2. Unique packaging that customer could recall
3. Mohan Meakin Company is the largest service providers and using best technology available in the market

4. Large market share in all group of society

5. Strong customer and brand loyalty  and global presence of the brand


1. Does not have market share in the under graduate segment
2. High cost for label and monitoring item


1. Through improvement and meeting customer problem promptly company can gain
2. Superiority in field of liquor market

3. Fast response of complaint and product development


1. Increase competition from MNC
2. Stricter laws for Drunk-driving cases

3. Company is facing its main threats from government rules and regulation



1. SAB Miller

2. U B Group


The table above concludes the Old Monk SWOT analysis along with its marketing and brand parameters.


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