Jack Daniels SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7142

SWOT Analysis of Jack Daniels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack Daniels

Parent Company





Food and Beverages

Tagline/ Slogan

There's Nothing Like Jack Daniel's Old Time Tennessee Whiskey; Old time whisky, new world ideas


The unique JD's flavor is prepared from 50 single malts, four single grains and in particular the fingerprint malts from Milton duff and Glenburnie.



Scotch drinkers who choose one blend when they're young and stick with it till they're old.

Target Group

Upper class urban individuals


A Working Man's Whisky.

SWOT Analysis


1. When given a choice, customers are loyal to Jack Daniels
2. Global presence: Even in places where Jack or Jamison might be scarce one can be sure that JD’s can still be found.
3. Bottle recognition & different dispensing instruments.

4. High brand recall and considered one of the most premium and popular whiskies globally


1. Premium brand & hence priced higher than its competitors.
2. Misuse of brand name for fake beverages is a concern


1. New products can help Jack Daniels to expand their business and diversity their customer base
2. Fair trade laws provide an opportunity to expand further

3. Greater innovation can help Jack Daniels to produce unique products and services that meet customer’s needs


1. The availability of substitute products hurts JD’s ability to raise prices, because customers can easily switch to another product or service
2. Competitors increasing their market share in the U.S market.
3. In danger of becoming a reliable but tired & unexciting brand.



2.Johnnie Walker
3.Black & White

The table above concludes the Jack Daniels SWOT analysis along with its marketing and brand parameters.


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