Molson Coors SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4309

SWOT Analysis of Molson Coors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Molson Coors

Parent Company

Molson Coors Brewing




Foods and Beverages

Tagline/ Slogan

Brewed with Pure Rocky Mountain Spring Water


This extra dry brew imparts a subtle impression of hops with no residual bitterness



An easy-drinking beer of superior character

Target Group

Beer for young professionals who like beer as part of dining experience


A fairly standard lager style for the most part. Quite easy to drink, non-offensive

SWOT Analysis


1. Molson Coors has won numerous international brewing awards.
2. Unique packaging that customer could recall
3. Beer Form for light beer lovers
4. Brewed using top-quality ingredients, including proprietary yeast and a touch of roasted caramel malt to establish a distinct, malty, sweet, clean-tasting lager that is golden in color

5. Fully fermented lagers have been produced and marketed as safer for diabetics


1. More variants prevalent in the light beer segment, hence caters to only a small segment
2. Penetration in the market is low no easy availability


1. Low calorie beer has an increasing demand in metros
2. Spending power amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically


1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

3. Changing preferences of customers




2.Castle Lager


The table above concludes the Molson Coors SWOT analysis along with its marketing and brand parameters.


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