Golden Agri Resources SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2190

SWOT Analysis of Golden Agri Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Golden Agri Resources

Parent Company

Golden Agri Resources


Food Processing


Food & Beverages

Tagline/ Slogan

Preserving the present, ensuring the future; Enhancing value, enriching lives


Vertically integrated operations that are among the most efficient and technologically advanced in the industry

Golden Agri Resources STP


Business segments:

Oil palm plantations, mills and refineries and also facilities to manufacture products from crude palm oil and palm kernel

Target Group

Households/restaurants/chefs for their end products like edible oil, specialty fats, etc.


Surpassing the highest standard of quality while maintaining the highest level of sustainability and integrity

Golden Agri Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Golden Agri Resources :

1. Largest Indonesian plantation groups with vertically integrated operations
2. Management expertise and unrivalled technology platform underpin high production yield
3. Sustained growth through expansion in upstream and downstream
4. Continuous strong commitment to the environment and social Community

5. Well established downstream business in both domestic and export markets


1. Weaker profits due to lower palm oil prices and higher soybean costs

2. Curbing expansion in the palm sectorto meet green standards set by US agencies

3. Challenging market environment in China also impacted lower profits


1.Develop destination business and extend distribution reach of value-added palm products in key countries
2.Growing foothold in international markets, such as China, India, rest of Asia, Africa, and South America regions
3. Directly target the industrial users with higher value premium oils and fats

4. Positive outlook for biodiesel market


1.Highly competitive market
2.Fluctuation in foreign exchange rates
3. Government regulations

Golden Agri Resources Competition


Below are the 5 main Golden Agri Resources competitors :

1. Felda Global Ventures Holdings Bhd
2.Astra Agro Lestari Tbk PT

3. IOI Corp Bhd

4. Kuala Lumpur Kepong Bhd

5. Sinar Mas Agro Resources and Technology Tbk PT

The brandguide table above concludes the Golden Agri Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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