Uni-President SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2501

SWOT analysis of Uni-President analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uni-President SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uni-President to benchmark its business & performance as compared to the competitors and industry. Uni-President is one of the leading brands in the food & beverages sector. The table below also lists the top Uni-President competitors and elaborates Uni-President market segmentation, target group, positioning & Unique Selling Proposition (USP).

Uni-President SWOT, Competitors, Marketing STP & Brand analysis Table
Uni-President Brand Analysis
Parent Company

Uni-President Enterprises Corporation

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Everyone’s all-time symphony of food; Food precedes everything else

USP

Providing the best products and services for all consumers by keeping up to date with the global and local consumption trends

Uni-President STP
Segment

Product categories include feeds, flour, edible oil, soy sauce, meat products, instant noodle, bread, beverages, dairy products, frozen food and health food

Target Group

Housewives/restaurants/chefs/hotels

Positioning

Delivering good quality, good credibility, good services, and fair price

Uni-President SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uni-President. Strengths are:

1. Through their intensive channel system, farmers can sell their agricultural products easily. Moreover, it also indirectly increases farmers’ desires to manufacture products of high qualities by using Uni-President fertilizer, creating a win-win situation.
2. The use of lightweight package reduces packaging costs and protects the environment
3. Over the years, it has successfully created many innovative and breakthrough products that are lead in the market, 60+ new products were launched in a single year
4. With 200 affiliates, its convenient stores, as well as distribution, construction, finance and recreation operations are established all across Taiwan, US, Canada, China and other Southeast Asian countries

Weaknesses

Here are the weaknesses in the Uni-President SWOT Analysis:

1.Limited by location, resources, temperature control conditions, expiry dates and other factors, it is domestic oriented. Yet, the low entry barrier makes the industry highly competitive.

2.Transferring production costs to consumers is difficult due to non-controllable raw material prices, increased price awareness and food safety concerns from consumers
3.Gross margins and brand value in dairy products have suffered as new competitors emerge and distributors are keen to engage in price wars for short-term profits.

Opportunities

Following are the Opportunities in Uni-President SWOT Analysis:

1.Emphasis on superior product quality to enhance competitiveness
2.Adopting diversified strategy, such as integrating distribution channels, entertainment, tourism, hospitality and etc. to increase financial performance.
3.Frozen food, fresh good, and nutrition product will be the categories of the highest growth potential in the food industry in the recent future as due to changes in Taiwan’s population structure a “one-person” business opportunity, in which single, eat-out and elder people are the main consumers.

Threats

The threats in the SWOT Analysis of Uni-President are as mentioned:

1. Unstable currency exchange rates

2.Rising environmental and food safety concerns
3.Increasing gap of global food supply and demand

4. Irregular global weather, increasing  demands from the emerging market and bio-fuel, and international capital movements, might contribute to less sales opportunities, higher costs and less profit

Uni-President Competition
Competitors

Below are the top 3 Uni-President competitors:

1. Tingyi Holding
2. Nissin Food Holdings
3.Lian HWA Food Corp

The brandguide table above concludes the Uni-President SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uni-President. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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