Nestle BarOne SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6465
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SWOT Analysis of Nestle BarOne with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bar One

Parent Company

Nestle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Kaafi hai ;Good Food Good Life

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

Nestle BarOne STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Its enough for one to succeed

Nestle BarOne SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle BarOne :

1.Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Perfect Substitute to Cadbury's 5 Star

Weaknesses

1.Food products have a limited shelf life

2.Overshadowed by 5 Star always

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand more

4.More Advertising

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Health Concerns

Nestle BarOne Competition

Competitors

Below are the 2 main Nestle BarOne competitors :

1.Cadbury's 5 star

2.Mars


The brandguide table above concludes the Nestle BarOne SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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