Nestle BarOne SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nestle BarOne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nestle BarOne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle BarOne to benchmark its business & performance as compared to the competitors and industry. Nestle BarOne is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nestle BarOne competitors and includes Nestle BarOne target market, segmentation, positioning & Unique Selling Proposition (USP).

Nestle BarOne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nestle BarOne Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Kaafi hai ;Good Food Good Life


Bar of chocolate that is hard outside with soft caramel nougat inside

Nestle BarOne STP
Nestle BarOne Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Nestle BarOne Target Market

All age groups Lower, middle and upper class people

Nestle BarOne Positioning

Its enough for one to succeed

Nestle BarOne SWOT Analysis
Nestle BarOne Strengths

Below are the Strengths in the SWOT Analysis of Nestle BarOne:

1.Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Perfect Substitute to Cadbury's 5 Star

Nestle BarOne Weaknesses

Here are the weaknesses in the Nestle BarOne SWOT Analysis:

1.Food products have a limited shelf life

2.Overshadowed by 5 Star always

Nestle BarOne Opportunities

Following are the Opportunities in Nestle BarOne SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand more

4.More Advertising

Nestle BarOne Threats

The threats in the SWOT Analysis of Nestle BarOne are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Health Concerns

Nestle BarOne Competition

Below are the top 2 Nestle BarOne competitors:

1.Cadbury's 5 star


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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