Nestle Polo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nestle Polo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nestle Polo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nestle Polo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nestle Polo is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nestle Polo competitors and includes Nestle Polo target market, segmentation, positioning & Unique Selling Proposition (USP).

Nestle Polo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Polo

Parent Company

Nestle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

The mint with a hole

USP

Sweet mint tablets with a unique ring shape

Nestle Polo STP
Nestle Polo Segmentation

People looking to have sweet after mint

Nestle Polo Target Market

Youth from middle and upper class

Nestle Polo Positioning

The mint flavored chocolate with is in the shape of a ring

Nestle Polo SWOT Analysis
Nestle Polo Strengths

Below are the Strengths in the SWOT Analysis of Nestle Polo:

1.Good packaging and advertising

2.Good taste

3.Low cost

4.Famous and Innovative Design - 'Mint with a hole' design

Nestle Polo Weaknesses

Here are the weaknesses in the Nestle Polo SWOT Analysis:

1.Too sweet

2.Not too many flavors

Nestle Polo Opportunities

Following are the Opportunities in Nestle Polo SWOT Analysis:

1.Introduce newer flavors like fruit in more markets

2.Tap growing markets

Nestle Polo Threats

The threats in the SWOT Analysis of Nestle Polo are as mentioned:

1.Threat from local candies

2.Threat from chocolates

3.Mouth Freshners like chlormint

Nestle Polo Competition
Competitors

Below are the top 4 Nestle Polo competitors:

1.Mentos

2.ITC Mint-O

3.TicTac

4.Chlormint


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nestle Polo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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