Blue Riband SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1053

SWOT Analysis of Blue Riband with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Riband

Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

Forever a cut above


Encourages viewers to party larger with a very strong tinge in life that is pretentious and over-inflated



Core audience of 30-40 year-old Gin drinkers

Target Group

Upper middle class working professionals


Confidence Enabler, encourages people to have the confidence to be who they want to be

SWOT Analysis


1. One of the oldest and largest selling Gin brand
2. Strong distribution back-up of the UB Group

3. Global presence of the brand

4. Good advertising and market presence


1. Less known due to its late entry in the Liquor market
2. Strong competition means loyalty is limited as well as market share is limited


1. The unique dual core along with the pure base spirit makes it a nice mix with fruit juices
2. Huge market considering the changing preferences and rising income levels


1. Comparatively competitive prices of competitors

2. Continuous government intervention with regards to tax regulations
3. Large no. of spurious brands in the same category



1. 21st Century

2. Sand Silk
3. Alaska

The table above concludes the Blue Riband SWOT analysis along with its marketing and brand parameters.


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