Romanov SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1111

SWOT Analysis of Romanov with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

Romanov. As you like it


The finest grains from different harvest seasons are fermented with utmost care to retain all the natural characters with multi-distillation and multi-filtration techniques and is finally blended to perfection with a rigorous 7 step manufacturing process



Core audience Urban youth drinkers

Target Group

Successful college going Youth & working professionals


A world-class triple-distilled blend with a tinge of de-mineralized water, Romanov induces a sense of refreshing energy, and its piquancy leaves you craving for more

SWOT Analysis


1. Romanov is at the forefront of all innovations in Vodka distillation
2. Strong distribution back-up of the UB Group

3. Romanov offers the same alcohol strength which means an equal high, tastes same as a Smirnoff or Absolut and is equally smooth if not more

4. Easy on your wallet due to its competitive pricing

5. Available in flavors like Apple, lemon, orange and  premium


1. Less known due to its late entry in the newer markets
2. Because it is so economical, it usually results in binge drinking which is not desired for


1. The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow.
2. Romanov pioneers flavored Vodka in India which can be a huge market

3. Vodka market yet to be explored in India, which til now assumed Vodka to be purely Lady oriented drink


1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations



1. Fuel

2. Magic Moments

3. Resolute
3. Shark Tooth

The table above concludes the Romanov SWOT analysis along with its marketing and brand parameters.


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