CJ Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of CJ Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CJ Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CJ Foods to benchmark its business & performance as compared to the competitors and industry. CJ Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CJ Foods competitors and includes CJ Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

CJ Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CJ Foods Brand Analysis
Parent Company

CJ Group


Food Processing


Food & Beverages

Tagline/ Slogan

No.1 Korean Food Company; Korean cuisine to the world


Korean Food expert with over 50 years of heritage

CJ Foods STP
CJ Foods Segmentation

Products: sauces, condiments, ingredients, cooked rice, seaweed snacks, potstickers, mini wontons& food service

CJ Foods Target Market


CJ Foods Positioning

Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food products

CJ Foods SWOT Analysis
CJ Foods Strengths

Below are the Strengths in the SWOT Analysis of CJ Foods:

1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options

2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition
3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste
4. Major distributor and manufacturer of Asian food products to many markets nationwide

CJ Foods Weaknesses

Here are the weaknesses in the CJ Foods SWOT Analysis:

1.Rise in raw material costs as well as volatile gas prices
2.Pricing pressure due to rising commodity costs
3.Federal, state, and local food processing controls

CJ Foods Opportunities

Following are the Opportunities in CJ Foods SWOT Analysis:

1. Market Potential in Restaurant Industry

2. Market Prospects in Sugar Industry

3. Emerging markets and expansion abroad

CJ Foods Threats

The threats in the SWOT Analysis of CJ Foods are as mentioned:

1. Global Economic Scenario

2. Growing Competitive Market

3. International and Political Risk

CJ Foods Competition

Below are the top 3 CJ Foods competitors:

1.Nong Shim Company Ltd
2.Daesang Corporation
3.Dong Suh Foods Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CJ Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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