CJ Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2032

SWOT Analysis of CJ Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CJ Foods

Parent Company

CJ Group


Food Processing


Food and Beverages

Tagline/ Slogan

No.1 Korean Food Company; Korean cuisine to the world


Korean Food expert with over 50 years of heritage



Products: sauces, condiments, ingredients, cooked rice, seaweed snacks, potstickers, mini wontons& food service

Target Group



Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food products

SWOT Analysis


1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options

2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition
3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste
4. Major distributor and manufacturer of Asian food products to many markets nationwide


1.Rise in raw material costs as well as volatile gas prices
2.Pricing pressure due to rising commodity costs
3.Federal, state, and local food processing controls


1. Market Potential in Restaurant Industry

2. Market Prospects in Sugar Industry

3. Emerging markets and expansion abroad


1. Global Economic Scenario

2. Growing Competitive Market

3. International and Political Risk



1.Nong Shim Company Ltd
2.Daesang Corporation
3.Dong Suh Foods Corporation

The table above concludes the CJ Foods SWOT analysis along with its marketing and brand parameters.


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