CJ Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

CJ Group

Food Processing

Food & Beverages

No.1 Korean Food Company; Korean cuisine to the world

Korean Food expert with over 50 years of heritage

Products: sauces, condiments, ingredients, cooked rice, seaweed snacks, potstickers, mini wontons& food service

Households/chefs/restaurants

Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food products

Below are the Strengths in the SWOT Analysis of CJ Foods:

1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options

2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition
3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste
4. Major distributor and manufacturer of Asian food products to many markets nationwide

Here are the weaknesses in the CJ Foods SWOT Analysis:

1.Rise in raw material costs as well as volatile gas prices
2.Pricing pressure due to rising commodity costs
3.Federal, state, and local food processing controls

Following are the Opportunities in CJ Foods SWOT Analysis:

1. Market Potential in Restaurant Industry

2. Market Prospects in Sugar Industry

3. Emerging markets and expansion abroad

The threats in the SWOT Analysis of CJ Foods are as mentioned:

1. Global Economic Scenario

2. Growing Competitive Market

3. International and Political Risk

Below are the top 3 CJ Foods competitors:

1.Nong Shim Company Ltd
2.Daesang Corporation
3.Dong Suh Foods Corporation