CJ Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of CJ Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In CJ Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CJ Foods to benchmark its business & performance as compared to the competitors. CJ Foods is one of the leading brands in the food & beverages sector.

The article below lists the CJ Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top CJ Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About CJ Foods

CJ Foods Overview
Parent Company

CJ Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

No.1 Korean Food Company; Korean cuisine to the world

USP

Korean Food expert with over 50 years of heritage

CJ Foods STP
Segmentation

Products: sauces, condiments, ingredients, cooked rice, seaweed snacks, potstickers, mini wontons& food service

Target Market

Households/chefs/restaurants

Positioning

Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food products

SWOT Analysis of CJ Foods

For CJ Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the CJ Foods SWOT Analysis:

CJ Foods Strengths

The strengths of CJ Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CJ Foods :

1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options

2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition
3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste
4. Major distributor and manufacturer of Asian food products to many markets nationwide

CJ Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CJ Foods SWOT Analysis:

1.Rise in raw material costs as well as volatile gas prices
2.Pricing pressure due to rising commodity costs
3.Federal, state, and local food processing controls


CJ Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CJ Foods SWOT Analysis:

1. Market Potential in Restaurant Industry

2. Market Prospects in Sugar Industry

3. Emerging markets and expansion abroad


CJ Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CJ Foods are as mentioned:

1. Global Economic Scenario

2. Growing Competitive Market

3. International and Political Risk

CJ Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CJ Foods:

1.Nong Shim Company Ltd
2.Daesang Corporation
3.Dong Suh Foods Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CJ Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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