Viterra SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1777

SWOT Analysis of Viterra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Viterra Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Essential Ingredients. Global Success.


A global team of experts in key agricultural markets around the world helps to connect its operations with the growing demand for quality food ingredients

Viterra STP


Operates in three distinct businesses: agri-products, grain handling and marketing, and value-added processing

Target Group

Dairy, beef, poultry, and hog industries, Cereal and breakfast bar manufacturers, Farmers, Brewers


Constantly striving to earn its position as the partner of choice for its customers, shareholders and other stakeholders

Viterra SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Viterra. Strengths are:

1. Has access to global agricultural market intelligence from northern to southern hemisphere
2. It has the products and expertise to address quality food shortages
3. Unmatched scale, infrastructure and efficiency making it a leader in export of wheat, barley and canola
4. Viterra has been named one of Canada’s 50 best corporate citizens by Corporate Knights, a media, research and financial products company focused on quantifying and encouraging responsible business practices

5.High barriers of entry with assets that cannot be replicated


Here are the weaknesses of Viterra :

1. Lower margins on products
2.The business is exposed to volatility in commodity prices
3. Increasing competition means impact on market share


Following are the Opportunities of Viterra :

1.Lower stocks-to-use ratios projected with growing global demand for food grains
2.Surging food demand in China & Indiaand other emerging economies
3.Growth will be driven by acquisitions, realization of synergies and integration benefits


The threats of Viterra are as mentioned :

1.Arable land per capita decreasing significantly
2. Asia, Africa, the Middle East and Latin American demand to grow significantly over the next decade increasing the supply and demand gap
3.Export ban in Russia and export quotas from the Ukraine

Viterra Competition


Below are the 3 main Viterra competitors :

2.Cargill Incorporated
3.Louis Dreyfus Holding BV

The brandguide table above concludes the Viterra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Viterra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: