Marfrig Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1396

SWOT Analysis of Marfrig Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marfrig Group

Parent Company

Marfrig Alimentos S/A


Food Processing


Food and Beverages

Tagline/ Slogan

With you, since its first supper


Its proven capacity for organic growth and history of quality acquisitions puts it in a privileged position to continue to build out its client base, seize business opportunities in the processed foods, specialized meat cuts and food service segments, and create value for its shareholders



Beef and Poultry & Pork

Target Group

Industry/households/chefs/restaurants looking for savory meat products


To meet and exceed the expectations of our customers and partners, supplying safe products with differentiated quality

SWOT Analysis


1. Its diversified global platform covers five continents and consists of 150 processing facilities and offices in South America, North America, Europe, Asia and Africa together with a distribution network that gives us access to more than 140 countries
2. The strategic location of its beef, poultry and pork facilities in Brazil, Argentina and Uruguay, countries that have plentiful land and longstanding traditions of animal husbandry, leads to low production costs, competitive pricing and increased export volumes.
3. A portfolio of solid, well-positioned and well-known brands that are symbols of the highest quality and consistency in food products
4. Its management team has extensive experience, with a combined total of more than 150 years in the food sector, which has given us significant strength when exploring market opportunities and adjusting our business plans to meet demand,


1. Increase in agricultural commodity costs

2. Increasing Operating Expenses andHighly Leveraged Position is a concern


1.Growing markets in Brazil and China
2.Lowering financial leverage by reducing working capital and capturing synergies at Seara Foods
3.Focusing on food service industry through Keystone Foods and Keystone Foods Latin America


1.Stringent Government Regulations

2. Disease Related to Cattle and Poultry

3. Intense Competition



1. JBS
2. Brasil Foods
3. Tyson Foods

The table above concludes the Marfrig Group SWOT analysis along with its marketing and brand parameters.


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