Henan Shuanghui SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1926

SWOT analysis of Henan Shuanghui analyses the brand/company with its strengths, weaknesses, opportunities & threats. Henan Shuanghui is one of the leading brands in the food & beverages sector. The table below also lists the top Henan Shuanghui competitors and elaborates Henan Shuanghui segmentation, targeting, positioning & USP.

Henan Shuanghui

Parent Company

Shuanghui Group


Food Processing


Food & Beverages

Tagline/ Slogan



Relying on high-quality, efficient, hard work, innovation, professionalism, integrity, the spirit of enterprise, management innovation, technological innovation, market innovation, have made it China's largest and the world's leading suppliers of meat

Henan Shuanghui STP


Fresh and frozen meat products, seasonings, animal husbandry, logistics, and retail business

Target Group

Housewives, new generation people, restaurants & retail stores


Product quality is no small matter, and food safety as big as day, the safety and health of consumers is above all else

Henan Shuanghui SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Henan Shuanghui. Strengths are:

1. The first to introduce the concept of system management, the introduction of ISO9000 quality system and has passed the certification of exports to Japan, Singapore and other countries
2. The company has huge assets with more than 60,000 employees, the total meat output of 3 million tons; it is China's largest meat processing base
3. It is a cross-regional, cross-border management of large food group, in 15 provinces and cities across the country has more than 20 modern meat processing base and supporting industries in 31 provinces and has over 200 sales branches and modernization logistics and distribution center, a day more than 8000 tons of products through the supply chain and distribution to all parts of the country
4. It adheres to the idea of ​​large industrial development of modern meat industry, has invested more than 40 billion, more than 4,000 sets of advanced technology and equipment imported from developed countries

5. Strong presence in China and diverse operations


Here are the weaknesses in the Henan Shuanghui SWOT Analysis:

1. Prices of products fluctuate depending on the supply and demand

2. Food business growth is affected by consumers’ behavioral changes

3. Disease outbreaks have caused panic and affected people’s confidence in meat consumption, resulting in reduced volumes of meat consumption


Following are the Opportunities in Henan Shuanghui SWOT Analysis:

1. Improving its industrial supply chain by expanding businesses upstream to include husbandry
2. In the trading of processed food, there are good prospects in India, and Indonesia


The threats in the SWOT Analysis of Henan Shuanghui are as mentioned:

1. Contamination of meat for processed products
2. Changes in the population structure leading to fewer workers being available for production line adjustments

3. Unpredictable Weather and Environmental Conditions.

Henan Shuanghui Competition


Below are the top 3 Henan Shuanghui competitors:

1. People's Food Holdings Limited

2. C.P. Pokphand Co. Ltd.

3. Zhongpin Inc.

The brandguide table above concludes the Henan Shuanghui SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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