Inner Mongolia Yili SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Inner Mongolia Yili analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Inner Mongolia Yili SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Inner Mongolia Yili to benchmark its business & performance as compared to the competitors and industry. Inner Mongolia Yili is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Inner Mongolia Yili competitors and includes Inner Mongolia Yili target market, segmentation, positioning & Unique Selling Proposition (USP).

Inner Mongolia Yili SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Inner Mongolia Yili Brand Analysis
Parent Company

Yili Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Lead the China Dairy Industry. Build a global leading brand.

USP

Provides more than 1,000 varieties of Yili brand products such as popsicle, ice cream, milk powder, milk tea powder, asepsis milk, yoghurt and cheese

Inner Mongolia Yili STP
Inner Mongolia Yili Segmentation

Business units: liquid milk, ice cream, milk powder, yogurt and raw milk

Inner Mongolia Yili Target Market

Households/restaurants/individuals

Inner Mongolia Yili Positioning

Leading its consumers to healthier and happier life

Inner Mongolia Yili SWOT Analysis
Inner Mongolia Yili Strengths

Below are the Strengths in the SWOT Analysis of Inner Mongolia Yili:

1. First Chinese dairy producer to have a network of dairy farms spread all across China.
2. Has the highest quality standard system and management regulations in the world -class quality control system and management regulations. It is the first Chinese dairy producer that introduced the ISO9001 certification, ISO22000 food safety management system certification, the Green-Product Attestation and ISO14001 environmental management system certification
3. Has taken the lead to set up three-layer R&D system in the industry and hundreds of millions of RMB has been invested for new product development
4. Yili has won the title of the Best Chinese Corporate Citizen, thus setting up the standard for responsible corporations in the Chinese business circle

5. Strong operations and good brand presence across the country

Inner Mongolia Yili Weaknesses

Here are the weaknesses in the Inner Mongolia Yili SWOT Analysis:

1.Unfavourable relationship between the average block market per pound of cheese and the cost of milk as raw material
2.Pressure from competitive markets
3. Limited global recognition compared to global leaders

Inner Mongolia Yili Opportunities

Following are the Opportunities in Inner Mongolia Yili SWOT Analysis:

1.Upgrading its product portfolio
2.Making huge investments in farm infrastructures
3.Expanding farm development models including independent dairy farms, joint dairy farm with partners and large pastures

Inner Mongolia Yili Threats

The threats in the SWOT Analysis of Inner Mongolia Yili are as mentioned:

1.Decline in consumer milk consumption
2.Dairy industry supply and demand issues
3.Unpredictable Weather and Environmental Conditions

Inner Mongolia Yili Competition
Competitors

Below are the top 3 Inner Mongolia Yili competitors:

1. Feihe International, Inc.

2. China Mengniu Dairy Company Limited

3. Shanghai Bright Dairy & Food Co., Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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