Südzucker SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3049

SWOT analysis of Südzucker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Südzucker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Südzucker to benchmark its business & performance as compared to the competitors and industry. Südzucker is one of the leading brands in the food & beverages sector. The table below also lists the top Südzucker competitors and elaborates Südzucker market segmentation, target group, positioning & Unique Selling Proposition (USP).

Südzucker SWOT, Competitors, Marketing STP & Brand analysis Table
Südzucker Brand Analysis
Parent Company

Südzucker AG


Food Processing


Food & Beverages

Tagline/ Slogan

Nature is our partner


Europe's leading supplier of sugar products and is well positioned in the special products, CropEnergies and fruit market segments

Südzucker STP

Products: Sugar, starch, processed fruit products, frozen and chilled pizza, bioethanol (crop energies)& special products

Target Group

Households, beverage and dairy industries, caterers, food service operators


Create value for customersthat generates sustainable, rewarding corporate growth

Südzucker SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Südzucker. Strengths are:

1. Usage of integrated platform to raise synergies in combined global sourcing and distribution
2. Production facility of 100 plants & 17500 employees worldwide
3. Efficient capacity utilization & improved volume growth in crop energies segment
4. Increasing sales revenue due to favorable exchange rates

5. The company has 30 sugar factories and 3 refineries across Europe


Here are the weaknesses in the Südzucker SWOT Analysis:

1. Significant corn and wheat harvest shortfalls in US, Russia, Ukraine & Kazakhstan due to unfavourable weather conditions
2. Economic uncertainty in Europe responsible for significant decline in consumption of non-staples such as fruit yoghurt
3. Limited global presence as compared to market leaders


Following are the Opportunities in Südzucker SWOT Analysis:

1.Take full benefit of global increase in demand for healthy food & upmarket products
2. Development of product portfolio & regions
3. Emphasize on expansion into attractive growth regions such as Brazil, Russia & China for fruit products


The threats in the SWOT Analysis of Südzucker are as mentioned:

1. Regulations on greenhouse emissions and on use of indirect land
2. Declining margins due to rising commodity prices in ethanol production may lead to cut in productionand/or shutting down of operations by suppliers

3. Energy markets being oversupplied, combined with weak demand & geopolitical risks

Südzucker Competition

Below are the top 3 Südzucker competitors:

1.Bunge Ltd
2.Cosan Ltd
3.Noble Group Ltd

The brandguide table above concludes the Südzucker SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Südzucker. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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