SWOT Analysis of Südzucker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sudzucker |
|
Parent Company |
Südzucker AG |
Category |
Food Processing |
Sector |
|
Tagline/ Slogan |
Nature is our partner |
USP |
Europe's leading supplier of sugar products and is well positioned in the special products, CropEnergies and fruit market segments |
Südzucker STP |
|
Segment |
Products: Sugar, starch, processed fruit products, frozen and chilled pizza, bioethanol (crop energies)& special products |
Target Group |
Households, beverage and dairy industries, caterers, food service operators |
Positioning |
Create value for customersthat generates sustainable, rewarding corporate growth |
Südzucker SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Südzucker : 1. Usage of integrated platform to raise synergies in combined global sourcing and distribution 5. The company has 30 sugar factories and 3 refineries across Europe |
Weaknesses |
1. Significant corn and wheat harvest shortfalls in US, Russia, Ukraine & Kazakhstan due to unfavourable weather conditions |
Opportunities |
1.Take full benefit of global increase in demand for healthy food & upmarket products |
Threats |
1. Regulations on greenhouse emissions and on use of indirect land 3. Energy markets being oversupplied, combined with weak demand & geopolitical risks |
Südzucker Competition |
|
Competitors |
Below are the 3 main Südzucker competitors : 1.Bunge Ltd |
The brandguide table above concludes the Südzucker SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Südzucker. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!