Südzucker SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Südzucker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Südzucker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Südzucker to benchmark its business & performance as compared to the competitors and industry. Südzucker is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Südzucker competitors and includes Südzucker target market, segmentation, positioning & Unique Selling Proposition (USP).

Südzucker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Südzucker Brand Analysis
Parent Company

Südzucker AG


Food Processing


Food & Beverages

Tagline/ Slogan

Nature is our partner


Europe's leading supplier of sugar products and is well positioned in the special products, CropEnergies and fruit market segments

Südzucker STP
Südzucker Segmentation

Products: Sugar, starch, processed fruit products, frozen and chilled pizza, bioethanol (crop energies)& special products

Südzucker Target Market

Households, beverage and dairy industries, caterers, food service operators

Südzucker Positioning

Create value for customersthat generates sustainable, rewarding corporate growth

Südzucker SWOT Analysis
Südzucker Strengths

Below are the Strengths in the SWOT Analysis of Südzucker:

1. Usage of integrated platform to raise synergies in combined global sourcing and distribution
2. Production facility of 100 plants & 17500 employees worldwide
3. Efficient capacity utilization & improved volume growth in crop energies segment
4. Increasing sales revenue due to favorable exchange rates

5. The company has 30 sugar factories and 3 refineries across Europe

Südzucker Weaknesses

Here are the weaknesses in the Südzucker SWOT Analysis:

1. Significant corn and wheat harvest shortfalls in US, Russia, Ukraine & Kazakhstan due to unfavourable weather conditions
2. Economic uncertainty in Europe responsible for significant decline in consumption of non-staples such as fruit yoghurt
3. Limited global presence as compared to market leaders

Südzucker Opportunities

Following are the Opportunities in Südzucker SWOT Analysis:

1.Take full benefit of global increase in demand for healthy food & upmarket products
2. Development of product portfolio & regions
3. Emphasize on expansion into attractive growth regions such as Brazil, Russia & China for fruit products

Südzucker Threats

The threats in the SWOT Analysis of Südzucker are as mentioned:

1. Regulations on greenhouse emissions and on use of indirect land
2. Declining margins due to rising commodity prices in ethanol production may lead to cut in productionand/or shutting down of operations by suppliers

3. Energy markets being oversupplied, combined with weak demand & geopolitical risks

Südzucker Competition

Below are the top 3 Südzucker competitors:

1.Bunge Ltd
2.Cosan Ltd
3.Noble Group Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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