Nippon Meat Packers SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nippon Meat Packers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nippon Meat Packers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nippon Meat Packers to benchmark its business & performance as compared to the competitors and industry. Nippon Meat Packers is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nippon Meat Packers competitors and includes Nippon Meat Packers target market, segmentation, positioning & Unique Selling Proposition (USP).

Nippon Meat Packers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nippon Meat Packers Brand Analysis
Parent Company

Nippon Ham


Food Processing


Food & Beverages

Tagline/ Slogan

Joy of Eating; The brilliance of people for the future of food


Targeting quality for safety, satisfaction, and pleasure of its customers

Nippon Meat Packers STP
Nippon Meat Packers Segmentation

Business segments: Processed Foods, Fresh Meats, Marine Products, Dairy Products

Nippon Meat Packers Target Market

Households/restaurants/chefs/retail outlets

Nippon Meat Packers Positioning

Offer a rich variety of foods and products for the dinner tables of its customers

Nippon Meat Packers SWOT Analysis
Nippon Meat Packers Strengths

Below are the Strengths in the SWOT Analysis of Nippon Meat Packers:

1. Supply and sales systems, these systems are underpinned by the

Nippon Ham Group’s integrated production system, which encompasses all aspects of the fresh meats business from production through to sales
2. Secured Hazard Analysis and Critical Control Point (HACCP) system and ISO certifications and maintaining strict quality management.

Implementing proprietary ham and sausage skill testing. Maintaining quality improvement committees at each plant
3. It has 23 domestic & 6 overseas plants and approximately 80 sales bases in Japan. Fine-tunes deliveries through 15 distribution centers nationwide. Allocates specialists for supermarkets, convenience stores, restaurants, and other customers
4. Approximately 120 sales offices and 1,300 trucks around Japan and a sales network encompassing all of Japan’s major cities

Nippon Meat Packers Weaknesses

Here are the weaknesses in the Nippon Meat Packers SWOT Analysis:

1. Declining price of imported fresh meats
2. Surging raw materials costs  and increasing competition
3. Difficult conditions for farming operations in Australia

Nippon Meat Packers Opportunities

Following are the Opportunities in Nippon Meat Packers SWOT Analysis:

1. Develop new categories of products
2. Outsource more fresh meat operations
3. Restructure businesses in Australia and improve performance at Texas Farm (Americas)

Nippon Meat Packers Threats

The threats in the SWOT Analysis of Nippon Meat Packers are as mentioned:

1. Unpredictable weather conditions like earthquake in Japan, floods in Thailand, etc.
2. External uncertainties in economic environment
3. Fluctuating market trends and exchange rates

Nippon Meat Packers Competition

Below are the top 3 Nippon Meat Packers competitors:

1. Nichirei Corporation

2. Itoham Foods Inc.

3. Nissin Food Products Co., Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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