REI Agro SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1966

SWOT Analysis of REI Agro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

REI Agro

Parent Company

REI Agro Limited


Food (Rice) Processing


Food & Beverages

Tagline/ Slogan



The company has set up the largest and the strongest procurement network for procurement of basmati paddy from farmers



Food processing segment

Target Group

Households/restaurants/retail outlets


Offer the best quality of rice globally

REI Agro SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of REI Agro :

1. With a wide network of distributors throughout the country, the company has marked a dignified presence in states like Maharashtra, Gujarat, Delhi, Uttar Pradesh, Rajasthan, Haryana, Tamil Nadu, Andhra Pradesh and Karnataka
2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time
3. The setting up of fully integrated rice processing facilities by REI Agro gives it a competitive advantage over other small Basmati processor
4. It follows an integrated business model and is equipped with the latest technology available globally. The state-of-the-art facilities and ISO 9001:2000 conforming to quality standards have resulted in superior quality grain at an excellent value proposition


1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements
2. Duty levied on export of basmati from India
3. Drop in capacity utilization due to substantial capacity ramp-up
4. High interest costs


1. Increase profitability through changing sales mix
2. Focus on branding and yield improvement
3. Expand to other states and export to other countries


1. Unfavourable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments

REI Agro Competition


Below are the 3 main REI Agro competitors :

1. ADF Foods Ltd

2. Agro Dutch Industries Ltd

3. ANS Industries Ltd

The brandguide table above concludes the REI Agro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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