BooProo Bubble Gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1914

SWOT Analysis of BooProo Bubble Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lotte India Corporation Ltd.




Food and beverages

Tagline/ Slogan

BooProo - Liquid Filled Bubble Gum


Liquid filled chewing gum



People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Liquid filled bubble gum in exciting flavours for kids

SWOT Analysis


1. Innovation in the form of liquid filled chewing gum
2. Variety in terms of flavours-mixed fruit, strawberry and cola
3. Packaging in colorful wrappers to attract kids
4.Quality product which is priced low


1. Bubble gum considered unhealthy and dentists advise against it
2. Market penetration and brand recall is low
3.Distribution network is not very extensive


1.Better product packaging and more marketing
2.Sugar free variant
3.Untapped rural markets


1.Threat from chewing gums like orbit which can attract both adults as well as children
2.Competition from international brands
3.Competition from domestic and local manufacturers



1.Center Fresh
2.Orbit chewing gum
3.Big Babol

The table above concludes the BooProo Bubble Gum SWOT analysis along with its marketing and brand parameters.


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