BooProo Bubble Gum SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of BooProo Bubble Gum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BooProo Bubble Gum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BooProo Bubble Gum to benchmark its business & performance as compared to the competitors and industry. BooProo Bubble Gum is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BooProo Bubble Gum competitors and includes BooProo Bubble Gum target market, segmentation, positioning & Unique Selling Proposition (USP).

BooProo Bubble Gum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BooProo Bubble Gum Brand Analysis
Parent Company

Lotte India Corporation Ltd.




Food & Beverages

Tagline/ Slogan

BooProo - Liquid Filled Bubble Gum


Liquid filled chewing gum

BooProo Bubble Gum STP
BooProo Bubble Gum Segmentation

People looking to have mint and gum

BooProo Bubble Gum Target Market

Children and youth middle and upper class people

BooProo Bubble Gum Positioning

Liquid filled bubble gum in exciting flavours for kids

BooProo Bubble Gum SWOT Analysis
BooProo Bubble Gum Strengths

Below are the Strengths in the SWOT Analysis of BooProo Bubble Gum:

1. Innovation in the form of liquid filled chewing gum
2. Variety in terms of flavours-mixed fruit, strawberry and cola
3. Packaging in colorful wrappers to attract kids
4.Quality product which is priced low

BooProo Bubble Gum Weaknesses

Here are the weaknesses in the BooProo Bubble Gum SWOT Analysis:

1. Bubble gum considered unhealthy and dentists advise against it
2. Market penetration and brand recall is low
3.Distribution network is not very extensive

BooProo Bubble Gum Opportunities

Following are the Opportunities in BooProo Bubble Gum SWOT Analysis:

1.Better product packaging and more marketing
2.Sugar free variant
3.Untapped rural markets

BooProo Bubble Gum Threats

The threats in the SWOT Analysis of BooProo Bubble Gum are as mentioned:

1.Threat from chewing gums like orbit which can attract both adults as well as children
2.Competition from international brands
3.Competition from domestic and local manufacturers

BooProo Bubble Gum Competition

Below are the top 3 BooProo Bubble Gum competitors:

1.Center Fresh
2.Orbit chewing gum
3.Big Babol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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