BooProo Bubble Gum SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2747

SWOT Analysis of BooProo Bubble Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lotte India Corporation Ltd.




Food & Beverages

Tagline/ Slogan

BooProo - Liquid Filled Bubble Gum


Liquid filled chewing gum

BooProo Bubble Gum STP


People looking to have mint and gum

Target Group

Children and youth middle and upper class people


Liquid filled bubble gum in exciting flavours for kids

BooProo Bubble Gum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BooProo Bubble Gum. Strengths are:

1. Innovation in the form of liquid filled chewing gum
2. Variety in terms of flavours-mixed fruit, strawberry and cola
3. Packaging in colorful wrappers to attract kids
4.Quality product which is priced low


Here are the weaknesses of BooProo Bubble Gum :

1. Bubble gum considered unhealthy and dentists advise against it
2. Market penetration and brand recall is low
3.Distribution network is not very extensive


Following are the Opportunities of BooProo Bubble Gum :

1.Better product packaging and more marketing
2.Sugar free variant
3.Untapped rural markets


The threats of BooProo Bubble Gum are as mentioned :

1.Threat from chewing gums like orbit which can attract both adults as well as children
2.Competition from international brands
3.Competition from domestic and local manufacturers

BooProo Bubble Gum Competition


Below are the 3 main BooProo Bubble Gum competitors :

1.Center Fresh
2.Orbit chewing gum
3.Big Babol

The brandguide table above concludes the BooProo Bubble Gum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to BooProo Bubble Gum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: