Lacto King SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1902

SWOT Analysis of Lacto King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lacto King

Parent Company

Lotte India corporation ltd.




Food & Beverages

Tagline/ Slogan

Lacto King –So tasty, you just can’t stop eating it


Pure milk and pure ghee

Lacto King STP


People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


Toffee with pure milk and pure ghee

Lacto King SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lacto King :

1. Inexpensive and good low priced toffee
2. Known for its rick caramel taste
3. Good quality at low price

4. Good availability and distribution specially in semi-urban markets


1. Product packaging not attractive
2.Reach and distribution is not extensive compared to market leaders


1.Opportunity in terms of reach and distribution
2. Product packaging can be better
3. Untapped rural markets


1. Threat from other branded chocolate manufacturers
2.Sweets as substitutes

Lacto King Competition


Below are the 2 main Lacto King competitors :

1. Parle melody
2. Cadbury eclairs

The brandguide table above concludes the Lacto King SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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