Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Coffee Bite analyses the brand by its strengths, weaknesses, opportunities & threats. In Coffee Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coffee Bite to benchmark its business & performance as compared to the competitors. Coffee Bite is one of the leading brands in the food & beverages sector.
The table below lists the Coffee Bite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coffee Bite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
People looking to have a chocolate with a coffee taste
All age groups Lower, middle and upper class people
Coffee in a toffee
SWOT Analysis of Coffee Bite
Coffee Bite Strengths
Below are the Strengths in the SWOT Analysis of Coffee Bite:
1. High Brand recall and good availability specially retail and grocery stores 2. More of a family toffee that gives it a huge market to tap. 3. Unique in terms of concept 4. Rich coffee taste and excellent quality at low price
5. Unique selling proposition of taste of coffee in a chocolate
Coffee Bite Weaknesses
Here are the weaknesses in the Coffee Bite SWOT Analysis:
1.Perceived as an “old” brand as no innovations are done and limited branding efforts 2.Product packaging is not exciting and attractive.
Coffee Bite Opportunities
Following are the Opportunities in Coffee Bite SWOT Analysis:
3. Tapping global markets and more branding and marketing
Coffee Bite Threats
The threats in the SWOT Analysis of Coffee Bite are as mentioned:
1. Other branded and local chocolate manufacturers 2. Sweets as substitutes 3.Coffee as substitute
Coffee Bite Competition
Coffee Bite Competitors
Below are the top 2 competitors of Coffee Bite:
1.Cadbury Eclairs 2.Parle Melody
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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