Coffee Bite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coffee Bite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coffee Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coffee Bite to benchmark its business & performance as compared to the competitors and industry. Coffee Bite is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coffee Bite competitors and includes Coffee Bite target market, segmentation, positioning & Unique Selling Proposition (USP).

Coffee Bite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coffee Bite Brand Analysis
Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

It’s coffee in a toffee

USP

Gives the taste of coffee in a toffee

Coffee Bite STP
Coffee Bite Segmentation

People looking to have a chocolate with a coffee taste

Coffee Bite Target Market

All age groups Lower, middle and upper class people

Coffee Bite Positioning

Coffee in a toffee

Coffee Bite SWOT Analysis
Coffee Bite Strengths

Below are the Strengths in the SWOT Analysis of Coffee Bite:

1. High Brand recall and good availability specially retail and grocery stores
2. More of a family toffee that gives it a huge market to tap.
3. Unique in terms of concept
4. Rich coffee taste and excellent quality at low price

5. Unique selling proposition of taste of coffee in a chocolate

Coffee Bite Weaknesses

Here are the weaknesses in the Coffee Bite SWOT Analysis:

1.Perceived as an “old” brand as no innovations are done and limited branding efforts
2.Product packaging is not exciting and attractive.

Coffee Bite Opportunities

Following are the Opportunities in Coffee Bite SWOT Analysis:

1. Untapped rural markets
2.Better product packaging

3. Tapping global markets and more branding and marketing

Coffee Bite Threats

The threats in the SWOT Analysis of Coffee Bite are as mentioned:

1. Other branded and local chocolate manufacturers
2. Sweets as substitutes
3.Coffee as substitute

Coffee Bite Competition
Competitors

Below are the top 2 Coffee Bite competitors:

1.Cadbury Eclairs
2.Parle Melody


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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