Coffee Bite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2196

SWOT Analysis of Coffee Bite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coffee Bite

Parent Company

Lotte India corporation Ltd.




Food and Beverages

Tagline/ Slogan

It’s coffee in a toffee


Gives the taste of coffee in a toffee



People looking to have a chocolate with a coffee taste

Target Group

All age groups Lower, middle and upper class people


Coffee in a toffee

SWOT Analysis


1. High Brand recall and good availability specially retail and grocery stores
2. More of a family toffee that gives it a huge market to tap.
3. Unique in terms of concept
4. Rich coffee taste and excellent quality at low price

5. Unique selling proposition of taste of coffee in a chocolate


1.Perceived as an “old” brand as no innovations are done and limited branding efforts
2.Product packaging is not exciting and attractive.


1. Untapped rural markets
2.Better product packaging

3. Tapping global markets and more branding and marketing


1. Other branded and local chocolate manufacturers
2. Sweets as substitutes
3.Coffee as substitute



1.Cadbury Eclairs
2.Parle Melody

The table above concludes the Coffee Bite SWOT analysis along with its marketing and brand parameters.


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