Coffee Bite SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coffee Bite analyses the brand by its strengths, weaknesses, opportunities & threats. In Coffee Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coffee Bite to benchmark its business & performance as compared to the competitors. Coffee Bite is one of the leading brands in the food & beverages sector.

The table below lists the Coffee Bite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coffee Bite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Coffee Bite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coffee Bite Brand Analysis
Parent Company

Lotte India corporation Ltd.




Food & Beverages

Tagline/ Slogan

It’s coffee in a toffee


Gives the taste of coffee in a toffee

Coffee Bite STP

People looking to have a chocolate with a coffee taste

Target Group

All age groups Lower, middle and upper class people


Coffee in a toffee

SWOT Analysis of Coffee Bite
Coffee Bite Strengths

Below are the Strengths in the SWOT Analysis of Coffee Bite:

1. High Brand recall and good availability specially retail and grocery stores
2. More of a family toffee that gives it a huge market to tap.
3. Unique in terms of concept
4. Rich coffee taste and excellent quality at low price

5. Unique selling proposition of taste of coffee in a chocolate

Coffee Bite Weaknesses

Here are the weaknesses in the Coffee Bite SWOT Analysis:

1.Perceived as an “old” brand as no innovations are done and limited branding efforts
2.Product packaging is not exciting and attractive.

Coffee Bite Opportunities

Following are the Opportunities in Coffee Bite SWOT Analysis:

1. Untapped rural markets
2.Better product packaging

3. Tapping global markets and more branding and marketing

Coffee Bite Threats

The threats in the SWOT Analysis of Coffee Bite are as mentioned:

1. Other branded and local chocolate manufacturers
2. Sweets as substitutes
3.Coffee as substitute

Coffee Bite Competition
Coffee Bite Competitors

Below are the top 2 competitors of Coffee Bite:

1.Cadbury Eclairs
2.Parle Melody

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coffee Bite. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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