Coffee Bite SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coffee Bite analyses the brand by its strengths, weaknesses, opportunities & threats. In Coffee Bite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coffee Bite to benchmark its business & performance as compared to the competitors. Coffee Bite is one of the leading brands in the food & beverages sector.

The article below lists the Coffee Bite SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Coffee Bite SWOT Analysis:

SWOT Analysis of Coffee Bite

For Coffee Bite, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Coffee Bite Strengths

The strengths of Coffee Bite looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Coffee Bite :

1. High Brand recall and good availability specially retail and grocery stores
2. More of a family toffee that gives it a huge market to tap.
3. Unique in terms of concept
4. Rich coffee taste and excellent quality at low price

5. Unique selling proposition of taste of coffee in a chocolate

Coffee Bite Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Coffee Bite SWOT Analysis:

1.Perceived as an “old” brand as no innovations are done and limited branding efforts
2.Product packaging is not exciting and attractive.


Coffee Bite Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Coffee Bite SWOT Analysis:

1. Untapped rural markets
2.Better product packaging

3. Tapping global markets and more branding and marketing

Coffee Bite Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Coffee Bite are as mentioned:

1. Other branded and local chocolate manufacturers
2. Sweets as substitutes
3.Coffee as substitute


Coffee Bite Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Coffee Bite:

1.Cadbury Eclairs
2.Parle Melody

Hence this concludes the Coffee Bite SWOT analysis.

Continue reading more about the brand/company.

About Coffee Bite

Coffee Bite Overview
Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

It’s coffee in a toffee

USP

Gives the taste of coffee in a toffee

Coffee Bite STP
Segmentation

People looking to have a chocolate with a coffee taste

Target Market

All age groups Lower, middle and upper class people

Positioning

Coffee in a toffee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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