Tostilos SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1271

SWOT Analysis of Tostilos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Knows how to party


Authentic Mexican style Tortilla chips

Tostilos STP


Snack food segment

Target Group

Urban young middle and upper middle class


Party, sport event based Mexican snack

Tostilos SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tostilos :

1. Unique ingredients and material treatment to obtain authentic taste

2.Several variants including popular restaurant type

3.Catchy shape, attractive form and texture

4. Excellent distribution and availability across stores

5. High quality product and attractive long-lasting packaging


1. Presence of pig based ingredients makes it not suitable for vegetarians and people belonging to certain religions

2. Limited brand visibility and global reach compared to leading players


1. Increased sales volume opportunity for associated products such as  salsa and cheese dips which are produced by the company

2. Tapping newer markets especially emerging economies

3. More brand visibility through TVCs and print ads


1.Increased threat from regional and private label players

2. Changing food preferences of customers

Tostilos Competition


Below are the 3 main Tostilos competitors :



3. Doritos

The brandguide table above concludes the Tostilos SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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