Chesters Puffcorn SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1364

SWOT Analysis of Chesters Puffcorn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chesters Puffcorn

Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

The cheese that goes crunch; It ain’t easy bein’ cheesy


The Alternative to popcorn

Chesters Puffcorn STP


People seeking food snacks

Target Group

Urban young middle class individuals


Popcorn like cheese based snack for parties and movies

Chesters Puffcorn SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chesters Puffcorn :

1. Impressive taste

2.Available in large number of varieties

3.The shape is like a popcorn without the kernels which helps the product to become a hit among kids with braces

4. Excellent distribution and availability across stores

5. Good branding and visibility due to marketing through TVCs and print ads

6. High quality product and attractive long-lasting packaging


1. Shortages experienced in areas of demand in the US due to improper distribution

2. Intense competition and limited global presence


1. Opportunity to market it as a braces friendly snack and tap on the huge market in the US

2. Global expansion

3. Better advertising to increase global recall


1.Despite great taste and brand backing, due to improper distribution policies followed, the product may fail to become a hit

2. Increasing competition penetration

3. Changing food preferences of customers

Chesters Puffcorn Competition


Below are the 2 main Chesters Puffcorn competitors :

1. Lays

2. Doritos

The brandguide table above concludes the Chesters Puffcorn SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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