Pass Pass SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Pass Pass analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pass Pass SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pass Pass to benchmark its business & performance as compared to the competitors and industry. Pass Pass is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pass Pass competitors and includes Pass Pass target market, segmentation, positioning & Unique Selling Proposition (USP).

Pass Pass SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pass Pass Brand Analysis
Parent Company

DS Group


Mouth freshner


Food & Beverages

Tagline/ Slogan

Totally natural total fun


The health aspect and absence of synthetic essences or flavoring

Pass Pass STP
Pass Pass Segmentation

People wanting herbal, non-toxic mouth freshener

Pass Pass Target Market

Youth and adults

Pass Pass Positioning

Time pass shared fun kind of brand

Pass Pass SWOT Analysis
Pass Pass Strengths

Below are the Strengths in the SWOT Analysis of Pass Pass:

1. 100% herbal indulgence with no carcinogenic ingredients

2. Herbal non-toxic mouth freshener

3.Excellent distribution network consisting of paan-waalas, small shop owners and department stores

4.Available in affordable and convenient packages

5.Pass Pass sweetener does not contain sugar

6. TVCs and print ads improve visibility

Pass Pass Weaknesses

Here are the weaknesses in the Pass Pass SWOT Analysis:

1.People preferring tobacco may not prefer

2.High cost of ingredients and packaging costs

Pass Pass Opportunities

Following are the Opportunities in Pass Pass SWOT Analysis:

1.Product for people who want to give up tobacco

2.Product for young Indians

Pass Pass Threats

The threats in the SWOT Analysis of Pass Pass are as mentioned:

1.Young people may prefer chewing gum

2.Adults may prefer traditional paan or supari as mouth freshener

3.Presence of a large unorganized sector in the mouth freshener segment

Pass Pass Competition

Below are the top 2 Pass Pass competitors:

1. Panparag

2. Manikchand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pass Pass. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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