Pass Pass SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2579

SWOT Analysis of Pass Pass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pass Pass

Parent Company

DS Group


Mouth freshner


Foods and Beverages

Tagline/ Slogan

Totally natural total fun


The health aspect and absence of synthetic essences or flavoring



People wanting herbal, non-toxic mouth freshener

Target Group

Youth and adults


Time pass shared fun kind of brand

SWOT Analysis


1. 100% herbal indulgence with no carcinogenic ingredients

2. Herbal non-toxic mouth freshener

3.Excellent distribution network consisting of paan-waalas,  cigarette shop owners and department stores

4.Available in affordable and convenient packages

5.Pass Pass sweetener does not contain sugar

6. TVCs and print ads improve visibility


1.People preferring tobacco may not prefer

2.High cost of ingredients and packaging costs


1.Product for people who want to give up tobacco

2.Product for young Indians


1.Young people may prefer chewing gum

2.Adults may prefer traditional paan or supari as mouth freshener

3.Presence of a large unorganized sector in the mouth freshener segment



1. Panparag

2. Manikchand

The table above concludes the Pass Pass SWOT analysis along with its marketing and brand parameters.


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