Catch Natural Spring Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3538

SWOT Analysis of Catch Natural Spring Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catch Natural Spring Water

Parent Company

DS Group


Drinking Water


Foods and Beverages

Tagline/ Slogan

Purity of Himalayan water


Catch Natural Spring Water is the only Indian brand of pure and natural spring water, bottled at the source Himalayas without being subjected to any chemical treatment



Upper-middle and upper class Indians

Target Group

Hotels, embassies, clubs and restaurants


Positioned in the league of upmarket bottled water

SWOT Analysis


1. Catch Natural Spring Water is the only bottled water in India certified to comply with the Food & Drug Administration (US) Code of Federal Regulations by NSF International
2. It comes packed in high quality PET bottles, available in different sizes of 100 ml, 200 ml, 500 ml, 1000ml, 1500 ml and 25 litres
3. Perception as a premium product

4.Product is good for health


1. Expensive as compared to other brands of bottled water
2.Perceived as a product for 5-star institutions
3.Few sources of water having same quality as Himalaya


1. Enter the household segment
2.Penetrate the domestic market

3. Opportunity to grow by more advertising and tieups


1.Threat from other water company competitors
2.Many people don’t buy bottled water





3. Bisleri

4. Aquafina

5. Kinley

The table above concludes the Catch Natural Spring Water SWOT analysis along with its marketing and brand parameters.


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