Funda Goli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1550

SWOT Analysis of Funda Goli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funda Goli

Parent Company

Godfrey Phillips India Limited




Food and Beverages

Tagline/ Slogan

Dil Se Desi


Provides Tangy desi fruit flavours



Kids looking for a high quality fruit candy in moderate price range

Target Group

Families in low middle income range


Positions itself as a ‘desi’ candy with fruit flavors close to the Indian heart

SWOT Analysis


1. Decent distribution system to make a good initial impact
2. Good brand image of Godfrey Philips
3. Not many people care about the brand and just go for a tangy fruit flavor

4. Available at almost all grocery stores due to good distribution network


1. The comparatively limited marketing makes it hard to be a strong player
2.For a company that has products ranging from tea to cigarettes, candy is a new segment and has less experience


1. Bring out more flavors in the fruit flavor segment and venture into the mint and butter candy segment
2.Ensuring availability and creating pull by repeat purchase


1. The segment is pretty crowded with major players already
2.Many competitors in the segment offering the same price and quality



1. ITC Confectionery
2. Parle Confectionery
3. Cadburys

The table above concludes the Funda Goli SWOT analysis along with its marketing and brand parameters.


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