Funda Goli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1550
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SWOT Analysis of Funda Goli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funda Goli

Parent Company

Godfrey Phillips India Limited

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Dil Se Desi

USP

Provides Tangy desi fruit flavours

STP

Segment

Kids looking for a high quality fruit candy in moderate price range

Target Group

Families in low middle income range

Positioning

Positions itself as a ‘desi’ candy with fruit flavors close to the Indian heart

SWOT Analysis

Strengths

1. Decent distribution system to make a good initial impact
2. Good brand image of Godfrey Philips
3. Not many people care about the brand and just go for a tangy fruit flavor

4. Available at almost all grocery stores due to good distribution network

Weaknesses

1. The comparatively limited marketing makes it hard to be a strong player
2.For a company that has products ranging from tea to cigarettes, candy is a new segment and has less experience

Opportunities

1. Bring out more flavors in the fruit flavor segment and venture into the mint and butter candy segment
2.Ensuring availability and creating pull by repeat purchase

Threats

1. The segment is pretty crowded with major players already
2.Many competitors in the segment offering the same price and quality

Competition

Competitors

1. ITC Confectionery
2. Parle Confectionery
3. Cadburys


The table above concludes the Funda Goli SWOT analysis along with its marketing and brand parameters.

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