Rold Gold Pretzel SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1520

SWOT Analysis of Rold Gold Pretzel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rold Gold Pretzel

Parent Company

Pepsi Co




Food and Beverage

Tagline/ Slogan

America’s No. 1 Pretzel


Lactose free mainstream Pretzel



Young Population – Middle Income category

Target Group

Young middle class individuals


Snack to go hand in hand with Beer or non-alcoholic beverages

SWOT Analysis


1. Quality ingredients and great aftertaste nature of snack

2.Baked (instead of fried) nature of the product makes consumer perceive it as healthy

3.Lactose free variant helps in targeting a huge population segment in the US

4.Great brand recall in the Pretzel category


1. Limited global presence compared to some major brands

2.Slight sales decrease in recent years due to numerous snacking option available in recent years


1. Tap into emerging markets like BRICS countries

2.Opportunity for tie ups with local bars to increase sales tremendously

3.Association with sporting events such as Football and baseball might lead to much better brand recall and awareness


1.Cheap pricing followed by private label players might wean away the price sensitive customer base

2.If expanded to new geographies, sourcing of raw material might pose a problem which might impact quality and therefore the brand




2.Private label Pretzels

The table above concludes the Rold Gold Pretzel SWOT analysis along with its marketing and brand parameters.


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