Piknik SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2177

SWOT Analysis of Piknik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SM Foods, VFSL




Food & Beverages

Tagline/ Slogan



Indian Packaged potato snack for timepass

Piknik STP


Semi urban, rural households with children

Target Group

Children 9 to 16 years , Low, Middle Income group


Cheap, packaged readily available potato chip

Piknik SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Piknik :

1. Backed by SM Foods, a pioneer of packaged potato snack in India

2.Competitive pricing policy followed

3.Has developed variants for each target group

4.Attractive packaging targeted at children

5. Good availability and high quality packaging


1. Supply chain and Distribution challenges

2.Lack of shelf space

3.Less brand recall compared to many top brands


1. Capitalize on ever growing export market

2.Optimize supply chain – procurement and distribution challenges to neutralize the negative impact already created


1.Stiff competition from international brands like Frito Lay

2.If distribution network  is not improved, unavailability might wipe away the product

3.Poor trade relations coupled with ever growing shelf space of competitors such as Frito Lay will negatively impact growth

Piknik Competition


Below are the 3 main Piknik competitors :



3.Unbranded potato chips

The brandguide table above concludes the Piknik SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Piknik. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: