Manikchand Flour Mills SWOT Analysis, USP & Competitors

Manikchand Flour Mills

Parent Company

Manikchand Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

The ingredient is excellence

USP

Excellent quality of wheat from fresh mandis from Maharashtra and MP

Manikchand Flour Mills STP

Segment

Working class people preferring ready flour

Target Group

For men and women of all ages

Positioning

Mouth freshener after meals, celebrations or any moment of joy

Manikchand Flour Mills SWOT Analysis

Strengths

1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads

Weaknesses

1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala

Opportunities

1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name

Threat

1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall

Manikchand Flour Mills Competition

Competitors

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour