Manikchand Flour Mills SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3299

SWOT Analysis of Manikchand Flour Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manikchand Flour Mills

Parent Company

Manikchand Group


Food Processing


Food & Beverages

Tagline/ Slogan

The ingredient is excellence


Excellent quality of wheat from fresh mandis from Maharashtra and MP

Manikchand Flour Mills STP


Working class people preferring ready flour

Target Group

For men and women of all ages


Mouth freshener after meals, celebrations or any moment of joy

Manikchand Flour Mills SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Manikchand Flour Mills :

1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads


1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala


1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name


1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall

Manikchand Flour Mills Competition


Below are the 3 main Manikchand Flour Mills competitors :

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour

The brandguide table above concludes the Manikchand Flour Mills SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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