Manikchand Flour Mills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Manikchand Flour Mills SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Manikchand Flour Mills, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Manikchand Flour Mills to benchmark its business & performance as compared to the competitors, and make strategic improvements. Manikchand Flour Mills is one of the leading brands in the food & beverages sector.

The article below lists the Manikchand Flour Mills SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Manikchand Flour Mills SWOT Analysis:

SWOT Analysis of Manikchand Flour Mills

For Manikchand Flour Mills, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Manikchand Flour Mills Strengths

The strengths of Manikchand Flour Mills looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Manikchand Flour Mills :

1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads

Manikchand Flour Mills Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Manikchand Flour Mills SWOT Analysis:

1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala

Manikchand Flour Mills Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Manikchand Flour Mills SWOT Analysis:

1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name


The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Manikchand Flour Mills are as mentioned:

1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall

Manikchand Flour Mills Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Manikchand Flour Mills:

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour

Hence this concludes the Manikchand Flour Mills SWOT analysis.

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About Manikchand Flour Mills

Manikchand Flour Mills Overview
Parent Company

Manikchand Group


Food Processing


Food & Beverages

Tagline/ Slogan

The ingredient is excellence


Excellent quality of wheat from fresh mandis from Maharashtra and MP

Manikchand Flour Mills STP

Working class people preferring ready flour

Target Market

For men and women of all ages


Mouth freshener after meals, celebrations or any moment of joy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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