Manikchand Flour Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Manikchand Group

Food Processing

Food & Beverages

The ingredient is excellence

Excellent quality of wheat from fresh mandis from Maharashtra and MP

Working class people preferring ready flour

For men and women of all ages

Mouth freshener after meals, celebrations or any moment of joy

Below are the Strengths in the SWOT Analysis of Manikchand Flour Mills:

1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads

Here are the weaknesses in the Manikchand Flour Mills SWOT Analysis:

1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala

Following are the Opportunities in Manikchand Flour Mills SWOT Analysis:

1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name

The threats in the SWOT Analysis of Manikchand Flour Mills are as mentioned:

1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall

Below are the top 3 Manikchand Flour Mills competitors:

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour