Manikchand Flour Mills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Manikchand Flour Mills analyses the brand by its strengths, weaknesses, opportunities & threats. In Manikchand Flour Mills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Manikchand Flour Mills to benchmark its business & performance as compared to the competitors. Manikchand Flour Mills is one of the leading brands in the food & beverages sector.

The table below lists the Manikchand Flour Mills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Manikchand Flour Mills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Manikchand Flour Mills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Manikchand Flour Mills Brand Analysis
Parent Company

Manikchand Group


Food Processing


Food & Beverages

Tagline/ Slogan

The ingredient is excellence


Excellent quality of wheat from fresh mandis from Maharashtra and MP

Manikchand Flour Mills STP

Working class people preferring ready flour

Target Group

For men and women of all ages


Mouth freshener after meals, celebrations or any moment of joy

SWOT Analysis of Manikchand Flour Mills
Manikchand Flour Mills Strengths

Below are the Strengths in the SWOT Analysis of Manikchand Flour Mills:

1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads

Manikchand Flour Mills Weaknesses

Here are the weaknesses in the Manikchand Flour Mills SWOT Analysis:

1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala

Manikchand Flour Mills Opportunities

Following are the Opportunities in Manikchand Flour Mills SWOT Analysis:

1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name


The threats in the SWOT Analysis of Manikchand Flour Mills are as mentioned:

1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall

Manikchand Flour Mills Competition
Manikchand Flour Mills Competitors

Below are the top 3 competitors of Manikchand Flour Mills:

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Manikchand Flour Mills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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