Catch Spring Soft Drinks SWOT Analysis, Competitors & USP

Catch Spring Soft Drinks SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Catch Spring Soft Drinks, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Catch Spring Soft Drinks to benchmark its business & performance as compared to the competitors, and make strategic improvements. Catch Spring Soft Drinks is one of the leading brands in the food & beverages sector.

The article below lists the Catch Spring Soft Drinks SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Catch Spring Soft Drinks SWOT Analysis:

SWOT Analysis of Catch Spring Soft Drinks

For Catch Spring Soft Drinks, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Catch Spring Soft Drinks Strengths

The strengths of Catch Spring Soft Drinks looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Catch Spring Soft Drinks :

1.Existing chain of cold chain used to sell Catch spring natural water

2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products

3. Catch is a brand known for its quality
4. Available in three flavors-Cola, Orange and Lemon

Catch Spring Soft Drinks Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Catch Spring Soft Drinks SWOT Analysis:

1.Limited brand recognition via online and offline mediumscompared to top cola brands
2.Due to presence of lot of competitors, limited market share

Catch Spring Soft Drinks Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Catch Spring Soft Drinks SWOT Analysis:

1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks
2.Leverage the brand equity of brand –‘Catch’

Catch Spring Soft Drinks Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Catch Spring Soft Drinks are as mentioned:

1. Health conscious people don’t prefer soft drinks

2.Substitues like fruit juices

Catch Spring Soft Drinks Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Catch Spring Soft Drinks:

1.Cocacola

2.Pepsi

3.Miranda

4.Pepsi

Hence this concludes the Catch Spring Soft Drinks SWOT analysis.

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About Catch Spring Soft Drinks

Catch Spring Soft Drinks Overview
Parent Company	DS Group
Category	Soft Drinks
Sector	Food & Beverages
Tagline/ Slogan	Catch Cola
USP	Purity and freshness of Himalayan spring water with taste of the drink; combines excellence with originality
Catch Spring Soft Drinks STP
Segmentation	For all people preferring soft drinks
Target Market	All age groups from lower, middle and upper class
Positioning	Premium quality product at affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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