Catch Spring Soft Drinks SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Catch Spring Soft Drinks analyses the brand by its strengths, weaknesses, opportunities & threats. In Catch Spring Soft Drinks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Catch Spring Soft Drinks to benchmark its business & performance as compared to the competitors. Catch Spring Soft Drinks is one of the leading brands in the food & beverages sector.
The table below lists the Catch Spring Soft Drinks SWOT (Strengths, Weaknesses, Opportunities, Threats), top Catch Spring Soft Drinks competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Purity and freshness of Himalayan spring water with taste of the drink; combines excellence with originality
Catch Spring Soft Drinks STP
For all people preferring soft drinks
All age groups from lower, middle and upper class
Premium quality product at affordable prices
SWOT Analysis of Catch Spring Soft Drinks
Catch Spring Soft Drinks Strengths
Below are the Strengths in the SWOT Analysis of Catch Spring Soft Drinks:
1.Existing chain of cold chain used to sell Catch spring natural water
2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products
3. Catch is a brand known for its quality 4. Available in three flavors-Cola, Orange and Lemon
Catch Spring Soft Drinks Weaknesses
Here are the weaknesses in the Catch Spring Soft Drinks SWOT Analysis:
1.Limited brand recognition via online and offline mediumscompared to top cola brands 2.Due to presence of lot of competitors, limited market share
Catch Spring Soft Drinks Opportunities
Following are the Opportunities in Catch Spring Soft Drinks SWOT Analysis:
1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks 2.Leverage the brand equity of brand –‘Catch’
Catch Spring Soft Drinks Threats
The threats in the SWOT Analysis of Catch Spring Soft Drinks are as mentioned:
1. Health conscious people don’t prefer soft drinks
2.Substitues like fruit juices
Catch Spring Soft Drinks Competition
Catch Spring Soft Drinks Competitors
Below are the top 4 competitors of Catch Spring Soft Drinks:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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