Catch Spring Soft Drinks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Catch Spring Soft Drinks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Catch Spring Soft Drinks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Catch Spring Soft Drinks to benchmark its business & performance as compared to the competitors and industry. Catch Spring Soft Drinks is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Catch Spring Soft Drinks competitors and includes Catch Spring Soft Drinks target market, segmentation, positioning & Unique Selling Proposition (USP).

Catch Spring Soft Drinks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Catch Spring Soft Drinks Brand Analysis
Parent Company

DS Group

Category

Soft Drinks

Sector

Food & Beverages

Tagline/ Slogan

Catch Cola

USP

Purity and freshness of Himalayan spring water with taste of the drink; combines excellence with originality

Catch Spring Soft Drinks STP
Catch Spring Soft Drinks Segmentation

For all people preferring soft drinks

Catch Spring Soft Drinks Target Market

All age groups from lower, middle and upper class

Catch Spring Soft Drinks Positioning

Premium quality product at affordable prices

Catch Spring Soft Drinks SWOT Analysis
Catch Spring Soft Drinks Strengths

Below are the Strengths in the SWOT Analysis of Catch Spring Soft Drinks:

1.Existing chain of cold chain used to sell Catch spring natural water

2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products

3. Catch is a brand known for its quality
4. Available in three flavors-Cola, Orange and Lemon

Catch Spring Soft Drinks Weaknesses

Here are the weaknesses in the Catch Spring Soft Drinks SWOT Analysis:

1.Limited brand recognition via online and offline mediumscompared to top cola brands
2.Due to presence of lot of competitors, limited market share

Catch Spring Soft Drinks Opportunities

Following are the Opportunities in Catch Spring Soft Drinks SWOT Analysis:

1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks
2.Leverage the brand equity of brand –‘Catch’

Catch Spring Soft Drinks Threats

The threats in the SWOT Analysis of Catch Spring Soft Drinks are as mentioned:

1. Health conscious people don’t prefer soft drinks

2.Substitues like fruit juices

Catch Spring Soft Drinks Competition
Competitors

Below are the top 4 Catch Spring Soft Drinks competitors:

1.Cocacola

2.Pepsi

3.Miranda

4.Pepsi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Catch Spring Soft Drinks. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin