Catch Spring Soft Drinks SWOT Analysis, Competitors & USP
SWOT analysis of Catch Spring Soft Drinks analyses the brand by its strengths, weaknesses, opportunities & threats. In Catch Spring Soft Drinks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Catch Spring Soft Drinks to benchmark its business & performance as compared to the competitors. Catch Spring Soft Drinks is one of the leading brands in the food & beverages sector.
The table below lists the Catch Spring Soft Drinks SWOT (Strengths, Weaknesses, Opportunities, Threats), top Catch Spring Soft Drinks competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Catch Spring Soft Drinks Brand Analysis | |
|---|---|
| Parent Company |
DS Group |
| Category |
Soft Drinks |
| Sector | |
| Tagline/ Slogan |
Catch Cola |
| USP |
Purity and freshness of Himalayan spring water with taste of the drink; combines excellence with originality |
| Catch Spring Soft Drinks STP | |
| Segment |
For all people preferring soft drinks |
| Target Group |
All age groups from lower, middle and upper class |
| Positioning |
Premium quality product at affordable prices |
| SWOT Analysis of Catch Spring Soft Drinks | |
| Catch Spring Soft Drinks Strengths |
Below are the Strengths in the SWOT Analysis of Catch Spring Soft Drinks: 1.Existing chain of cold chain used to sell Catch spring natural water 2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products 3. Catch is a brand known for its quality |
| Catch Spring Soft Drinks Weaknesses |
Here are the weaknesses in the Catch Spring Soft Drinks SWOT Analysis: 1.Limited brand recognition via online and offline mediumscompared to top cola brands |
| Catch Spring Soft Drinks Opportunities |
Following are the Opportunities in Catch Spring Soft Drinks SWOT Analysis: 1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks |
| Catch Spring Soft Drinks Threats |
The threats in the SWOT Analysis of Catch Spring Soft Drinks are as mentioned: 1. Health conscious people don’t prefer soft drinks 2.Substitues like fruit juices |
| Catch Spring Soft Drinks Competition | |
| Catch Spring Soft Drinks Competitors |
Below are the top 4 competitors of Catch Spring Soft Drinks: 1.Cocacola 2.Pepsi 3.Miranda 4.Pepsi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Catch Spring Soft Drinks. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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