Manikchand Oxyrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Manikchand Oxyrich analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Manikchand Oxyrich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Manikchand Oxyrich to benchmark its business & performance as compared to the competitors and industry. Manikchand Oxyrich is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Manikchand Oxyrich competitors and includes Manikchand Oxyrich target market, segmentation, positioning & Unique Selling Proposition (USP).

Manikchand Oxyrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Manikchand Oxyrich Brand Analysis
Parent Company

Manikchand Group

Category

Drinking Water

Sector

Food & Beverages

Tagline/ Slogan

Josh Jagaaye... Phurti Laaye

USP

300% more oxygen in water

Manikchand Oxyrich STP
Manikchand Oxyrich Segmentation

Young consumers of the age group 20-35 years

Manikchand Oxyrich Target Market

Educated middle class

Manikchand Oxyrich Positioning

Purest and the healthiest form of water

Manikchand Oxyrich SWOT Analysis
Manikchand Oxyrich Strengths

Below are the Strengths in the SWOT Analysis of Manikchand Oxyrich:

1.It is the only bottled water in India with ISO 22000:2005- the world’s most stringent safety standard in food safety chain.

2.It has the most modern and sophisticated infrastructurefor packaging.

3.The water is purified using multi-stage purification using reverse osmosis, ultraviolet disinfection, reverse osmosis, etc.

4.It has the patented technology for providing 300% more oxygen.

Manikchand Oxyrich Weaknesses

Here are the weaknesses in the Manikchand Oxyrich SWOT Analysis:

1.Differentiating between the brands is difficulthence high brand switching

2. Limited market share

Manikchand Oxyrich Opportunities

Following are the Opportunities in Manikchand Oxyrich SWOT Analysis:

1.Excellent manufacturing network across India to have better distribution

2.Increas its presence in the international market

3. Target 5-star restaurants and high end caterers to increase business

4. Offer it as a product for tourists

Threat

The threats in the SWOT Analysis of Manikchand Oxyrich are as mentioned:

1.Claims that Oxyrich does not contain 300% more oxygen than

normal drinking water

2.Differentiating between the brands is difficult

3.Many substitutes like juices, soft drinks, etc. are available to quench thirst

Manikchand Oxyrich Competition
Competitors

Below are the top 4 Manikchand Oxyrich competitors:

1.Bisleri

2.Kinley

3.Aquafina

4.Bailey


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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