Priyagold GlucoseV SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1573
Advertisements

SWOT Analysis of Priyagold GlucoseV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold GlucoseV

Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Low priced branded quality biscuits

Priyagold GlucoseV STP

Segment

Lower (non-premium) segment -  glucose biscuit

Target Group

Rural,youngsters , lower income segments

Positioning

Low priced glucose biscuits for the masses

Priyagold GlucoseV SWOT Analysis

Strengths

1. Enhanced brand visibility on account of setting up of food kiosks across railway stations in India

2.Powerful brand recall for Priyagold products among consumers

3.Good distribution capabilities across India

4.Low priced offerings attracts bottom of the pyramid consumers

5. Print ads means good visibility for the brand

6. Available at grocery and retail outlets owing to good distribution

Weaknesses

1. Reduced shelf space on account of increased penetration by competitors and ever increasing SKU’s

2.Limited market share owing to many players

Opportunities

1. Opportunity to enhance sales by carrying out promotion of gift packs during festive season

2.Opportunity to streamline operations and production using advanced technology as done by many of its competitors

3.Can focus more on glucose line of biscuits which has high demand in rural areas

Threats

1. Increased consumer complaints in the past may erode brand image

2.Less presence in South and East regions of India leading to emergence of several regional players which makes penetration in these regions increasingly difficult

Priyagold GlucoseV Competition

Competitors

1.ParleG biscuits

2.Sunfeast biscuits

3.Britannia biscuits


The brandguide table above concludes the Priyagold GlucoseV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Priyagold GlucoseV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: