Priyagold GlucoseV SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1764

SWOT Analysis of Priyagold GlucoseV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold GlucoseV

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food & Beverages

Tagline/ Slogan



Low priced branded quality biscuits

Priyagold GlucoseV STP


Lower (non-premium) segment -  glucose biscuit

Target Group

Rural,youngsters , lower income segments


Low priced glucose biscuits for the masses

Priyagold GlucoseV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Priyagold GlucoseV :

1. Enhanced brand visibility on account of setting up of food kiosks across railway stations in India

2.Powerful brand recall for Priyagold products among consumers

3.Good distribution capabilities across India

4.Low priced offerings attracts bottom of the pyramid consumers

5. Print ads means good visibility for the brand

6. Available at grocery and retail outlets owing to good distribution


1. Reduced shelf space on account of increased penetration by competitors and ever increasing SKU’s

2.Limited market share owing to many players


1. Opportunity to enhance sales by carrying out promotion of gift packs during festive season

2.Opportunity to streamline operations and production using advanced technology as done by many of its competitors

3.Can focus more on glucose line of biscuits which has high demand in rural areas


1. Increased consumer complaints in the past may erode brand image

2.Less presence in South and East regions of India leading to emergence of several regional players which makes penetration in these regions increasingly difficult

Priyagold GlucoseV Competition


Below are the 3 main Priyagold GlucoseV competitors :

1.ParleG biscuits

2.Sunfeast biscuits

3.Britannia biscuits

The brandguide table above concludes the Priyagold GlucoseV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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