Sampoorn SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2984

SWOT Analysis of Sampoorn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SM Foods, VFSL




Food & Beverages

Tagline/ Slogan



Packaged and branded Indian pickles,pappads and spices

Sampoorn STP


Non-home made food complements such as pickles,pappads,spice

Target Group

Quality and hygiene conscious home makers


Branded,high quality products with localized taste

Sampoorn SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sampoorn :

1. Branded products in a highly unbranded product market signifies a perception of quality and hygiene

2.Attractive and convenient packaging

3.Flavor variant depends on the region and provides opportunity to suit the local taste

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution


1. Cannot match price of unbranded pickles and pappads

2.Distribution and shelf space are a big concern for Sampoorn on account of flooding of the market with unbranded products

3.Difficult to improve sales due to advertising on account of certain products having less consumer involvement


1. Immense export opportunity targeting the Indian population abroad

2.Opportunity to tie up with new trade partners such as restaurants and canteens to improve market penetration

3.Increase product line with associated products such as masala for cooking non-vegetarian products


1. Increased competition in the branded pickle segment by local regional players

2.Attractive tax benefits provided for SME and NGO’s that include local manufacturers who produce pickles and pappads

Sampoorn Competition


Below are the 3 main Sampoorn competitors :

1.Catch Pickles

2.Shakti Masala Products

3.Aachi Masala Products

The brandguide table above concludes the Sampoorn SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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