Sampoorn SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sampoorn analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sampoorn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sampoorn to benchmark its business & performance as compared to the competitors and industry. Sampoorn is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sampoorn competitors and includes Sampoorn target market, segmentation, positioning & Unique Selling Proposition (USP).

Sampoorn SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sampoorn Brand Analysis
Parent Company

SM Foods, VFSL




Food & Beverages

Tagline/ Slogan



Packaged and branded Indian pickles,pappads and spices

Sampoorn STP
Sampoorn Segmentation

Non-home made food complements such as pickles,pappads,spice

Sampoorn Target Market

Quality and hygiene conscious home makers

Sampoorn Positioning

Branded,high quality products with localized taste

Sampoorn SWOT Analysis
Sampoorn Strengths

Below are the Strengths in the SWOT Analysis of Sampoorn:

1. Branded products in a highly unbranded product market signifies a perception of quality and hygiene

2.Attractive and convenient packaging

3.Flavor variant depends on the region and provides opportunity to suit the local taste

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution

Sampoorn Weaknesses

Here are the weaknesses in the Sampoorn SWOT Analysis:

1. Cannot match price of unbranded pickles and pappads

2.Distribution and shelf space are a big concern for Sampoorn on account of flooding of the market with unbranded products

3.Difficult to improve sales due to advertising on account of certain products having less consumer involvement

Sampoorn Opportunities

Following are the Opportunities in Sampoorn SWOT Analysis:

1. Immense export opportunity targeting the Indian population abroad

2.Opportunity to tie up with new trade partners such as restaurants and canteens to improve market penetration

3.Increase product line with associated products such as masala for cooking non-vegetarian products

Sampoorn Threats

The threats in the SWOT Analysis of Sampoorn are as mentioned:

1. Increased competition in the branded pickle segment by local regional players

2.Attractive tax benefits provided for SME and NGO’s that include local manufacturers who produce pickles and pappads

Sampoorn Competition

Below are the top 3 Sampoorn competitors:

1.Catch Pickles

2.Shakti Masala Products

3.Aachi Masala Products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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