Peppy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1538

SWOT Analysis of Peppy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SM Foods, VFSL




Food & Beverages

Tagline/ Slogan

More crunch…more punch


Early mover in the Indian cheese snack category

Peppy STP


On the go tomato discs snacking segment

Target Group

Kids, Teens in the lower middle income families


Crispy snack food with an Indian taste

Peppy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Peppy :

1. Wide variety available in terms of flavors, packaging

2.Attractive pricing (starting from INR 3) helps attract the lower income consumers

3.Significant brand recall value from consumers who have tasted the product at least once

4. Good backing of the parent brand

5. Available at grocery and retail outlets owing to good distribution


1.  Distribution challenges faced in rural areas

2.Lesser visibility in retail stores on account of above stated shelf space challenges


1. The clear shift from unorganized snack products to organized snack in India provides immense opportunity for SM Foods to capitalize upon

2. Opportunity to improve sales using better advertising  campaigns, as the present advertising budget is quite less compared to competitors

3.SM Foods can increase market share by using promotional campaigns such as reward points(which can be exchanged for free products) for purchasing a certain number of products in a certain time frame


1. Increased quality problems and consumer complaints may damage brand image

2.Increased competition from new international players  in Indian market may lead to reduced demand

3.Similar tasting products of SM Foods may cannibalize the sales of Peppy

Peppy Competition


Below are the 3 main Peppy competitors :




The brandguide table above concludes the Peppy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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