Arcuttipore Tea Co Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2207

SWOT analysis of Arcuttipore Tea Co Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Arcuttipore Tea Co Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Arcuttipore Tea Co Ltd competitors and elaborates Arcuttipore Tea Co Ltd segmentation, targeting, positioning & USP.

Arcuttipore Tea Co Ltd

Parent Company

Arcuttipore Tea Co Ltd.


Food processing


Food & Beverages

Tagline/ Slogan



More than a century old company

Arcuttipore Tea Co Ltd STP


People looking to have excellent quality tea

Target Group

Middle and upper class


Promise of quality in tea

Arcuttipore Tea Co Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arcuttipore Tea Co Ltd. Strengths are:

1. More than 140 years old, hence well established
2. Good quality black CTC tea
3. Moder manufacturing facilities for tea

4. The Company has also undertaken massive Teak Plantation in its garden which is more than 15 years of age. Teak produces very high priced timber which the company foresees to give huge returns in times to come.

5. Strength in developing personalized customer relationships.


Here are the weaknesses in the Arcuttipore Tea Co Ltd SWOT Analysis:

1.It is labour intensive industry and has associated issues like unorganized nature of small growers.
2.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations


Following are the Opportunities in Arcuttipore Tea Co Ltd SWOT Analysis:

1.Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
2.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.   
3. Now entering into lucrative rubber plantation business


The threats in the SWOT Analysis of Arcuttipore Tea Co Ltd are as mentioned:

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Arcuttipore Tea Co Ltd Competition


Below are the top 3 Arcuttipore Tea Co Ltd competitors:

1.Tata Global beverage
2.Warren tea
3.Dhunseri Petro & Tea

The brandguide table above concludes the Arcuttipore Tea Co Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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