Dhunseri Tea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dhunseri Tea and industries ltd

Food Processing

Food & Beverages

Power of one

Excellent quality aromatic tea

People looking for high quality tea

Middle and upper class

Quality tea from Assam

Below are the Strengths in the SWOT Analysis of Dhunseri Tea:

1. Known for excellent aroma of tea.
2. It is a Progressive and quality focused tea producer and is among the top 10 tea producers in India
3.Has been in the business for over 5 decades now and so is well established.

4.Leadership in tea segment in Rajasthan

5.100% of its tea gardens are maintained by irrigation to mitigate the ill effects of drought.

6. Company is also into petrochemicals and IT

Here are the weaknesses in the Dhunseri Tea SWOT Analysis:

1.Highly fragmented market in India
2.It is labour intensive industry and has associated issues like unorganized nature of small growers.
3.High cost of production mainly due to low productivity, high energy cost and high social cost burden.

Following are the Opportunities in Dhunseri Tea SWOT Analysis:

1.Opportunity to earn income through its IT facility on the outskirts of Kolkata

2. Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
3.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.

The threats in the SWOT Analysis of Dhunseri Tea are as mentioned:

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Below are the top 3 Dhunseri Tea competitors:

1.Tata Global beverage
2.Warren tea
3. Arcuttipore Tea company ltd.