Dhunseri Tea SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4048

SWOT analysis of Dhunseri Tea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dhunseri Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dhunseri Tea to benchmark its business & performance as compared to the competitors and industry. Dhunseri Tea is one of the leading brands in the food & beverages sector. The table below also lists the top Dhunseri Tea competitors and elaborates Dhunseri Tea market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dhunseri Tea SWOT, Competitors, Marketing STP & Brand analysis Table
Dhunseri Tea Brand Analysis
Parent Company

Dhunseri Tea and industries ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Power of one


Excellent quality aromatic tea

Dhunseri Tea STP

People looking for high quality tea

Target Group

Middle and upper class


Quality tea from Assam

Dhunseri Tea SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dhunseri Tea. Strengths are:

1. Known for excellent aroma of tea.
2. It is a Progressive and quality focused tea producer and is among the top 10 tea producers in India
3.Has been in the business for over 5 decades now and so is well established.

4.Leadership in tea segment in Rajasthan

5.100% of its tea gardens are maintained by irrigation to mitigate the ill effects of drought.

6. Company is also into petrochemicals and IT


Here are the weaknesses in the Dhunseri Tea SWOT Analysis:

1.Highly fragmented market in India
2.It is labour intensive industry and has associated issues like unorganized nature of small growers.
3.High cost of production mainly due to low productivity, high energy cost and high social cost burden.


Following are the Opportunities in Dhunseri Tea SWOT Analysis:

1.Opportunity to earn income through its IT facility on the outskirts of Kolkata

2. Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
3.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.


The threats in the SWOT Analysis of Dhunseri Tea are as mentioned:

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Dhunseri Tea Competition

Below are the top 3 Dhunseri Tea competitors:

1.Tata Global beverage
2.Warren tea
3. Arcuttipore Tea company ltd.

The brandguide table above concludes the Dhunseri Tea SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dhunseri Tea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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