Dhunseri Tea SWOT Analysis, Competitors & USP

Dhunseri Tea SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dhunseri Tea, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dhunseri Tea to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dhunseri Tea is one of the leading brands in the food & beverages sector.

The article below lists the Dhunseri Tea SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dhunseri Tea SWOT Analysis:

SWOT Analysis of Dhunseri Tea

For Dhunseri Tea, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dhunseri Tea Strengths

The strengths of Dhunseri Tea looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dhunseri Tea :

1. Known for excellent aroma of tea.
2. It is a Progressive and quality focused tea producer and is among the top 10 tea producers in India
3.Has been in the business for over 5 decades now and so is well established.

4.Leadership in tea segment in Rajasthan

5.100% of its tea gardens are maintained by irrigation to mitigate the ill effects of drought.

6. Company is also into petrochemicals and IT

Dhunseri Tea Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dhunseri Tea SWOT Analysis:

1.Highly fragmented market in India
2.It is labour intensive industry and has associated issues like unorganized nature of small growers.
3.High cost of production mainly due to low productivity, high energy cost and high social cost burden.

Dhunseri Tea Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dhunseri Tea SWOT Analysis:

1.Opportunity to earn income through its IT facility on the outskirts of Kolkata

2. Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
3.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.

Dhunseri Tea Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dhunseri Tea are as mentioned:

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Dhunseri Tea Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dhunseri Tea:

1.Tata Global beverage
2.Warren tea
3. Arcuttipore Tea company ltd.

Hence this concludes the Dhunseri Tea SWOT analysis.

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About Dhunseri Tea

Dhunseri Tea Overview
Parent Company	Dhunseri Tea and industries ltd
Category	Food Processing
Sector	Food & Beverages
Tagline/ Slogan	Power of one
USP	Excellent quality aromatic tea
Dhunseri Tea STP
Segmentation	People looking for high quality tea
Target Market	Middle and upper class
Positioning	Quality tea from Assam

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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