Dhunseri Tea SWOT Analysis, Competitors & USP

Dhunseri Tea and Industries

Parent Company

Dhunseri Tea and industries ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Power of one

USP

Excellent quality aromatic tea

Dhunseri Tea STP

Segment

People looking for high quality tea

Target Group

Middle and upper class

Positioning

Quality tea from Assam

Dhunseri Tea SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dhunseri Tea :

1. Known for excellent aroma of tea.
2. It is a Progressive and quality focused tea producer and is among the top 10 tea producers in India
3.Has been in the business for over 5 decades now and so is well established.

4.Leadership in tea segment in Rajasthan

5.100% of its tea gardens are maintained by irrigation to mitigate the ill effects of drought.

6. Company is also into petrochemicals and IT

Weaknesses

1.Highly fragmented market in India
2.It is labour intensive industry and has associated issues like unorganized nature of small growers.
3.High cost of production mainly due to low productivity, high energy cost and high social cost burden.

Opportunities

1.Opportunity to earn income through its IT facility on the outskirts of Kolkata

2. Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
3.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Dhunseri Tea Competition

Competitors

Below are the 3 main Dhunseri Tea competitors :

1.Tata Global beverage
2.Warren tea
3. Arcuttipore Tea company ltd.