SWOT analysis of Dhunseri Tea analyses the brand by its strengths, weaknesses, opportunities & threats. In Dhunseri Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dhunseri Tea to benchmark its business & performance as compared to the competitors. Dhunseri Tea is one of the leading brands in the food & beverages sector.
The table below lists the Dhunseri Tea SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dhunseri Tea competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Dhunseri Tea Brand Analysis | |
---|---|
Parent Company |
Dhunseri Tea and industries ltd |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Power of one |
USP |
Excellent quality aromatic tea |
Dhunseri Tea STP | |
Segment |
People looking for high quality tea |
Target Group |
Middle and upper class |
Positioning |
Quality tea from Assam |
SWOT Analysis of Dhunseri Tea | |
Dhunseri Tea Strengths |
Below are the Strengths in the SWOT Analysis of Dhunseri Tea: 1. Known for excellent aroma of tea. 4.Leadership in tea segment in Rajasthan 5.100% of its tea gardens are maintained by irrigation to mitigate the ill effects of drought. 6. Company is also into petrochemicals and IT |
Dhunseri Tea Weaknesses |
Here are the weaknesses in the Dhunseri Tea SWOT Analysis: 1.Highly fragmented market in India |
Dhunseri Tea Opportunities |
Following are the Opportunities in Dhunseri Tea SWOT Analysis: 1.Opportunity to earn income through its IT facility on the outskirts of Kolkata 2. Good awareness level world over as to the health attributes of tea leading to growing demand for good quality teas and specialty teas consumption in the major producing countries. |
Dhunseri Tea Threats |
The threats in the SWOT Analysis of Dhunseri Tea are as mentioned: 1. Threat due to erratic climate and undistributed rains |
Dhunseri Tea Competition | |
Dhunseri Tea Competitors |
Below are the top 3 competitors of Dhunseri Tea: 1.Tata Global beverage |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dhunseri Tea. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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