Warren Tea Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1539
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SWOT Analysis of Warren Tea Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Warren Tea Ltd

Parent Company

Warrens group

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Cup of quality tea, trusted for its quality

Warren Tea Ltd STP

Segment

People looking to have high quality tea

Target Group

Middle and upper class

Positioning

Cup of quality tea

Warren Tea Ltd SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Warren Tea Ltd :

1. The Warrens group has been involved in tea production for over a century 
2. Exports its products to the United Kingdom, Germany, Ireland, North America, Pakistan, Iran, and the Middle East.
3. Trusted and known for its rare quality

4. Its estates are widely regarded as well maintained and the crop as among the best in Assam.

Weaknesses

1.Highly fragmented market in India
2.It is labour intensive industry and has associated issues like unorganized nature of small growers.
3.Difficulties in introduction of mechanisation of field operations due to topographical and quality limitations

Opportunities

1.Good awareness level world over as to the health attributes of tea leading to growing demand for good

quality teas and specialty teas
2.Narrowing down of the gap between supply and demand due to increased growth rate of

consumption in the major producing countries.   
3.Opportunity in terms of diversifying into other businesses for eg. Warren Steel Ltd.

Threats

1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka.
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.

Warren Tea Ltd Competition

Competitors

Below are the 3 main Warren Tea Ltd competitors :

1.Tata Global Beverage
2.Arcuttipore Tea Co Ltd
3.Dhunseri Tea


The brandguide table above concludes the Warren Tea Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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