Agro Dutch Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2361
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SWOT Analysis of Agro Dutch Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agro Dutch Industries

Parent Company

Agro Dutch Industries

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Unparalleled colour and quality

Agro Dutch Industries STP

Segment

Food processing segment

Target Group

Retail chains, food service companies in international market

Positioning

Excellent quality canned mushrooms

Agro Dutch Industries SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agro Dutch Industries :

1. World’s largest integrated mushroom company

2.It has in-house composting, round the year growing, in-house processing and owns can manufacturing plant

3. Mushrooms are harvested in growing rooms reserved for freezing and shifted to the freezing facility within minutes in closed containers. This gives unparalleled colour and quality to the frozen mushrooms

4.It hasISO 9001:2000 certification by TUV for processing and Can Manufacturing

5.Serves retail chains in more than 10 countries

Weaknesses

1.Canning and freezing require extremely careful handling

2.Duty levied on export of mushroom from India

3.High raw material cost due to high quality

Opportunities

1.Leverage its canned mushrooms to frozen mushroom category

2. Increase its domestic supply of mushrooms

3.Focus on branding

Threats

1. Unfavourable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments

Agro Dutch Industries Competition

Competitors

Below are the 3 main Agro Dutch Industries competitors :

1. Monetery Mushrooms

2.ANS Industries

3. ADF Foods


The brandguide table above concludes the Agro Dutch Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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