Anik Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1658

SWOT analysis of Anik Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Anik Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anik Industries to benchmark its business & performance as compared to the competitors and industry. Anik Industries is one of the leading brands in the food & beverages sector. The table below also lists the top Anik Industries competitors and elaborates Anik Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Anik Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Anik Industries Brand Analysis
Parent Company

Ruchi Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Freshness and purity

Anik Industries STP

Dairy and milk derivatives

Soya Protein isolate

Agro-products

STP

Segment

Food processing segment

Target Group

Middle-class and low end restaurants

Positioning

High quality products at cheaper rates

SWOT Analysis

Strengths

Following are the Opportunities in Anik Industries SWOT Analysis:

1.India’s vast geographic spread providing different agro-products

2. Trading in domestic as well as international market

3.Brand leverage from the parent company- Ruchi Group

4. It is an ISO 9000:2001 certified company manufacturer, exporter and supplier of a nutritious range of dairy products

Weaknesses

The threats in the SWOT Analysis of Anik Industries are as mentioned:

1.Dairy products require careful handling and fresh products have shorter shelf-life

2.Increasing competition from domestic and international players

3.Recent tax raid over all the companies of Ruchi group

Opportunities

1.Increase its presence in international market

2.Focus on branding

3.Demand for soya products is increasing

Threats

Below are the top 3 Anik Industries competitors:

1. Dairy products of better quality in market

2. Increased competition from local and regional players

3.Increase in duty on products exported

Competition

Competitors

1.Amul

2. Mother dairy

3.Sacchi

The brandguide table above concludes the Anik Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Anik Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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