SWOT Analysis of Anik Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Anik Industries |
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Parent Company |
Ruchi Group |
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Category |
Food Processing |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Freshness and purity |
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Product Portfolio |
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Dairy and milk derivatives Soya Protein isolate Agro-products |
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STP |
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Segment |
Food processing segment |
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Target Group |
Middle-class and low end restaurants |
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Positioning |
High quality products at cheaper rates |
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SWOT Analysis |
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Strengths |
1.India’s vast geographic spread providing different agro-products 2. Trading in domestic as well as international market 3.Brand leverage from the parent company- Ruchi Group 4. It is an ISO 9000:2001 certified company manufacturer, exporter and supplier of a nutritious range of dairy products |
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Weaknesses |
1.Dairy products require careful handling and fresh products have shorter shelf-life 2.Increasing competition from domestic and international players 3.Recent tax raid over all the companies of Ruchi group |
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Opportunities |
1.Increase its presence in international market 2.Focus on branding 3.Demand for soya products is increasing |
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Threats |
1. Dairy products of better quality in market 2. Increased competition from local and regional players 3.Increase in duty on products exported |
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Competition |
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Competitors |
1.Amul 2. Mother dairy 3.Sacchi |
The brandguide table above concludes the Anik Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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