Anik Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1798

SWOT analysis of Anik Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Anik Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anik Industries to benchmark its business & performance as compared to the competitors and industry. Anik Industries is one of the leading brands in the food & beverages sector. The table below also lists the top Anik Industries competitors and elaborates Anik Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Anik Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Anik Industries Brand Analysis
Parent Company

Ruchi Group


Food Processing


Food & Beverages

Tagline/ Slogan



Freshness and purity

Anik Industries STP

Dairy and milk derivatives

Soya Protein isolate




Food processing segment

Target Group

Middle-class and low end restaurants


High quality products at cheaper rates

SWOT Analysis


Following are the Opportunities in Anik Industries SWOT Analysis:

1.India’s vast geographic spread providing different agro-products

2. Trading in domestic as well as international market

3.Brand leverage from the parent company- Ruchi Group

4. It is an ISO 9000:2001 certified company manufacturer, exporter and supplier of a nutritious range of dairy products


The threats in the SWOT Analysis of Anik Industries are as mentioned:

1.Dairy products require careful handling and fresh products have shorter shelf-life

2.Increasing competition from domestic and international players

3.Recent tax raid over all the companies of Ruchi group


1.Increase its presence in international market

2.Focus on branding

3.Demand for soya products is increasing


Below are the top 3 Anik Industries competitors:

1. Dairy products of better quality in market

2. Increased competition from local and regional players

3.Increase in duty on products exported




2. Mother dairy


The brandguide table above concludes the Anik Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Anik Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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