Anik Industries SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1358
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SWOT Analysis of Anik Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anik Industries

Parent Company

Ruchi Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Freshness and purity

Product Portfolio

Dairy and milk derivatives

Soya Protein isolate

Agro-products

STP

Segment

Food processing segment

Target Group

Middle-class and low end restaurants

Positioning

High quality products at cheaper rates

SWOT Analysis

Strengths

1.India’s vast geographic spread providing different agro-products

2. Trading in domestic as well as international market

3.Brand leverage from the parent company- Ruchi Group

4. It is an ISO 9000:2001 certified company manufacturer, exporter and supplier of a nutritious range of dairy products

Weaknesses

1.Dairy products require careful handling and fresh products have shorter shelf-life

2.Increasing competition from domestic and international players

3.Recent tax raid over all the companies of Ruchi group

Opportunities

1.Increase its presence in international market

2.Focus on branding

3.Demand for soya products is increasing

Threats

Below are the 3 main Anik Industries competitors :

1. Dairy products of better quality in market

2. Increased competition from local and regional players

3.Increase in duty on products exported

Competition

Competitors

1.Amul

2. Mother dairy

3.Sacchi


The brandguide table above concludes the Anik Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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