AVT Natural Products SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2471

SWOT Analysis of AVT Natural Products with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AVT Natural Products

Parent Company

AVT Natural Products


Food Processing


Foods and Beverages

Tagline/ Slogan



Premium quality spices

Product Portfolio


Marigold Oleoresins

Spice Oleoresins and Essential Oils

Value Added Tea



Food processing segment

Target Group

Agro-food companies, pharmaceutical companies


High quality marigold and spices extracts

SWOT Analysis


1.Strategically located in Cochin-spice capital of world

2. AVT Natural has  advantage of proximity to the source of raw material and logistic advantage of  import, export facilities owing to the sea, air and rail transport modes being within its reach

3.Highest level of efficiency, traceability, food safety and quality in the supply chain through Contract Farming

4. Listed in Forbes top 200 SMEs

5.High brand recall


1.Raw material comes from contract farming; so risk of depending on others

2. Raw material has to depend on vagaries of nature

3.Experiences seasonality in sales

4.Highly labour intensive

5.Low barriers to entry


1.Increase its presence in domestic  market

2.Strengths in supply chain can be replicated for other crops


1. Exchange rate fluctuations

2.Increase on export duty

3.Reduced demand from poultry pigmentors

4.Increased use of artificial colouring agents




2.Plant Lipids


The table above concludes the AVT Natural Products SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to AVT Natural Products. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: