AVT Natural Products SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of AVT Natural Products analyses the brand by its strengths, weaknesses, opportunities & threats. In AVT Natural Products SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AVT Natural Products to benchmark its business & performance as compared to the competitors. AVT Natural Products is one of the leading brands in the food & beverages sector.

The table below lists the AVT Natural Products SWOT (Strengths, Weaknesses, Opportunities, Threats), top AVT Natural Products competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AVT Natural Products SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AVT Natural Products Brand Analysis
Parent Company

AVT Natural Products


Food Processing


Food & Beverages

Tagline/ Slogan



Premium quality spices

AVT Natural Products STP

Marigold Oleoresins

Spice Oleoresins and Essential Oils

Value Added Tea



Food processing segment

Target Group

Agro-food companies, pharmaceutical companies


High quality marigold and spices extracts

SWOT Analysis


Following are the Opportunities in AVT Natural Products SWOT Analysis:

1.Strategically located in Cochin-spice capital of world

2. AVT Natural has  advantage of proximity to the source of raw material and logistic advantage of  import, export facilities owing to the sea, air and rail transport modes being within its reach

3.Highest level of efficiency, traceability, food safety and quality in the supply chain through Contract Farming

4. Listed in Forbes top 200 SMEs

5.High brand recall


The threats in the SWOT Analysis of AVT Natural Products are as mentioned:

1.Raw material comes from contract farming; so risk of depending on others

2. Raw material has to depend on vagaries of nature

3.Experiences seasonality in sales

4.Highly labour intensive

5.Low barriers to entry


1.Increase its presence in domestic  market

2.Strengths in supply chain can be replicated for other crops


Below are the top 3 competitors of AVT Natural Products:

1. Exchange rate fluctuations

2.Increase on export duty

3.Reduced demand from poultry pigmentors

4.Increased use of artificial colouring agents




2.Plant Lipids


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AVT Natural Products. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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