AVT Natural Products SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of AVT Natural Products analyses the brand by its strengths, weaknesses, opportunities & threats. In AVT Natural Products SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AVT Natural Products to benchmark its business & performance as compared to the competitors. AVT Natural Products is one of the leading brands in the food & beverages sector.

The article below lists the AVT Natural Products SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AVT Natural Products SWOT Analysis:

SWOT Analysis of AVT Natural Products

For AVT Natural Products, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Strengths

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AVT Natural Products SWOT Analysis:

1.Strategically located in Cochin-spice capital of world

2. AVT Natural has  advantage of proximity to the source of raw material and logistic advantage of  import, export facilities owing to the sea, air and rail transport modes being within its reach

3.Highest level of efficiency, traceability, food safety and quality in the supply chain through Contract Farming

4. Listed in Forbes top 200 SMEs

5.High brand recall

Weaknesses

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AVT Natural Products are as mentioned:

1.Raw material comes from contract farming; so risk of depending on others

2. Raw material has to depend on vagaries of nature

3.Experiences seasonality in sales

4.Highly labour intensive

5.Low barriers to entry


Threats

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AVT Natural Products:

1. Exchange rate fluctuations

2.Increase on export duty

3.Reduced demand from poultry pigmentors

4.Increased use of artificial colouring agents

Hence this concludes the AVT Natural Products SWOT analysis.

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About AVT Natural Products

AVT Natural Products Overview
Parent Company

AVT Natural Products

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Premium quality spices

AVT Natural Products STP
Products

Marigold Oleoresins

Spice Oleoresins and Essential Oils

Value Added Tea

STP

Segment

Food processing segment

Positioning

High quality marigold and spices extracts

SWOT Analysis

Competition Competitors

1.Synthite

2.Plant Lipids

3.Kancore