CCL Products India Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2361

SWOT Analysis of CCL Products India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CCL Products (India) Ltd.

Parent Company

CCL Products (India) Ltd.


Food Processing


Food & Beverages

Tagline/ Slogan



Excellent aroma and flavour ensuring a superior product

CCL Products India Ltd STP


People preferring Instant coffee mostly in international market

Target Group

Cafes selling coffee via vending machines, restaurants, people working in corporate


One STOP shop for all instant coffee requirements

CCL Products India Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CCL Products India Ltd :

1.India’s instant coffee king

2.Coffee is prepared from high quality Arabica and Robusta coffee beans

3.They manufacture Soluble Instant Spray Dried Coffee Powder, Spray Dried Agglomerated / Granulated Coffee, Freeze Dried Coffee, as well as Freeze Concentrated Liquid Coffee providing huge variety

4.Has tie-ups with local suppliers and distributors in foreign countries

5.CCL is well known internationally in the instant coffee industry as a processor and supplier to over 30

countries of a wide range of coffees of various grades / qualities.


1.Lot of competition

2.Fluctuation in prices of coffee

3.Being in a capital intensive industry, initial high costs create issues while expanding in other nations


1.Increase its presence in domestic market especially in South India

2.Create awareness among Indians about their quality

3.Increase in global demand for coffee


1.Being an export oriented unit, fluctuations in foreign exchange

2.Domestic players entering international market

CCL Products India Ltd Competition


Below are the 4 main CCL Products India Ltd competitors :



3.Maxwell House

4.Tata Coffee

The brandguide table above concludes the CCL Products India Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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