Ravalgaon Laco SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1119
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SWOT Analysis of Ravalgaon Laco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravalgaon Laco

Parent Company

Ravalgaon

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Milky taste available in the form of candy

Ravalgaon Laco STP

Segment

Anyone who likes milk in candy form

Target Group

People from all ages from lower and middle class

Positioning

Caramalized concoction delicately flavoured with pureness of milk

Ravalgaon Laco SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ravalgaon Laco :

1.Made using pure milk

2.Strong connect with the consumers

3.Proclivity of Indians towards sweets

4.Cannot be imitated by competitors

5.Low priced product available in different packages

Weaknesses

1.Low market share and brand recall

2.Decreasing sales in urban areas

Opportunities

1.Improve the distribution network to penetrate the market

2.Increase sales in urban areas

3.Leverage its loyal fan following due to consistency to increase sales

Threat

1.People preferring chocolates

2.Foreign players entering the market

3.People considering candies bad for teeth

Ravalgaon Laco Competition

Competitors

Below are the 5 main Ravalgaon Laco competitors :

1.Alpenliebe

2.Poppins

3.Melody

4.Eclairs

5.Coffee Bite


The brandguide table above concludes the Ravalgaon Laco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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