SWOT Analysis of Ravalgaon Mango Mood with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ravalgaon Mango Mood |
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Parent Company |
Ravalgaon |
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Category |
Confectionary |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Juicy mango candy making mango available all the year |
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Ravalgaon Mango Mood STP |
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Segment |
Anyone who likes mangoes |
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Target Group |
People from all ages from lower and middle class |
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Positioning |
Mango candy for people to enjoy |
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Ravalgaon Mango Mood SWOT Analysis |
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Strengths |
1.Made from real mango pulp 2.Strong connect with the consumers 3.Proclivity of Indians towards sweets 4.Cannot be imitated by competitors 5.Low priced product available in different packages 6. Good brand awareness due to TVCs |
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Weaknesses |
1.Limited market share and low international presence 2.Decreasing sales in urban areas |
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Opportunities |
1.Improve the distribution network to penetrate the market 2.Increase sales in urban areas 3.Introduce different variants as per different mangoes |
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Threat |
1.People preferring chocolates 2.Foreign players entering the market 3.People considering candies bad for teeth |
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Ravalgaon Mango Mood Competition |
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Competitors |
1.MangoBite 2.Poppins 3.Melody 4.Polo |
The brandguide table above concludes the Ravalgaon Mango Mood SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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