Hatsun Milk Proucts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2155

SWOT Analysis of Hatsun Milk Proucts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hatsun Milk Proucts

Parent Company

Hatsun Agro Products Ltd


Food processing


Food and Beverages

Tagline/ Slogan

From Cow milk and it’s purest


Made from the purest of cow milk



Food and beverages segment

Target Group

People looking for excellent milk quality at affordable price


The purest of milk and its products

SWOT Analysis


1. Everlasting demand due to increasing population
2. Good margins on packaged milk and milk products
3. Strong regional brand loyalty, hence a strong base to expand
4. Good amount of resources and capital for expanding and experimentation because of an established brad value

5. Strong brand with an efficient distribution system


1.Low visibility due to dominance of competitors
2.Milk products other than ice creams are not widely known


1. Flexibility of product mix. Can come up with different varieties and flavors.
2. Export potential: Competitors already exporting and seems to be the way ahead


1. With the relaxation of the FDI policy, there could be threat from foreign players
2. Would need a strong and efficient logistics and procurement system in case of expanding



3. Britannia

4. Other Local players

The table above concludes the Hatsun Milk Proucts SWOT analysis along with its marketing and brand parameters.


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