Hatsun Milk Proucts SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2678
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SWOT Analysis of Hatsun Milk Proucts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hatsun Milk Proucts

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

From Cow milk and it’s purest

USP

Made from the purest of cow milk

Hatsun Milk Proucts STP

Segment

Food and beverages segment

Target Group

People looking for excellent milk quality at affordable price

Positioning

The purest of milk and its products

Hatsun Milk Proucts SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hatsun Milk Proucts :

1. Everlasting demand due to increasing population
2. Good margins on packaged milk and milk products
3. Strong regional brand loyalty, hence a strong base to expand
4. Good amount of resources and capital for expanding and experimentation because of an established brad value

5. Strong brand with an efficient distribution system

Weaknesses

1.Low visibility due to dominance of competitors
2.Milk products other than ice creams are not widely known

Opportunities

1. Flexibility of product mix. Can come up with different varieties and flavors.
2. Export potential: Competitors already exporting and seems to be the way ahead

Threats

1. With the relaxation of the FDI policy, there could be threat from foreign players
2. Would need a strong and efficient logistics and procurement system in case of expanding

Hatsun Milk Proucts Competition

Competitors

Below are the 4 main Hatsun Milk Proucts competitors :

1.Nestle
2.Amul
3. Britannia

4. Other Local players


The brandguide table above concludes the Hatsun Milk Proucts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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