Hatsun Milk Proucts SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2975

SWOT analysis of Hatsun Milk Proucts analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hatsun Milk Proucts is one of the leading brands in the food & beverages sector. In addition to SWOT Analysis, the table below also lists the top Hatsun Milk Proucts competitors and elaborates Hatsun Milk Proucts segmentation, targeting, positioning & USP.

Hatsun Milk Proucts

Parent Company

Hatsun Agro Products Ltd


Food processing


Food & Beverages

Tagline/ Slogan

From Cow milk and it’s purest


Made from the purest of cow milk

Hatsun Milk Proucts STP


Food and beverages segment

Target Group

People looking for excellent milk quality at affordable price


The purest of milk and its products

Hatsun Milk Proucts SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hatsun Milk Proucts. Strengths are:

1. Everlasting demand due to increasing population
2. Good margins on packaged milk and milk products
3. Strong regional brand loyalty, hence a strong base to expand
4. Good amount of resources and capital for expanding and experimentation because of an established brad value

5. Strong brand with an efficient distribution system


Here are the weaknesses in the Hatsun Milk Proucts SWOT Analysis:

1.Low visibility due to dominance of competitors
2.Milk products other than ice creams are not widely known


Following are the Opportunities in Hatsun Milk Proucts SWOT Analysis:

1. Flexibility of product mix. Can come up with different varieties and flavors.
2. Export potential: Competitors already exporting and seems to be the way ahead


The threats in the SWOT Analysis of Hatsun Milk Proucts are as mentioned:

1. With the relaxation of the FDI policy, there could be threat from foreign players
2. Would need a strong and efficient logistics and procurement system in case of expanding

Hatsun Milk Proucts Competition


Below are the top 4 Hatsun Milk Proucts competitors:

3. Britannia

4. Other Local players

The brandguide table above concludes the Hatsun Milk Proucts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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