Priyagold Butterbite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2700

SWOT Analysis of Priyagold Butterbite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priyagold Butterbite

Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food and Beverage

Tagline/ Slogan



Quality butter biscuits at affordable prices



Premium quality butter biscuits

Target Group

Middle income,high income category teen and youth population


Premium butter biscuits

SWOT Analysis


1. Unique and quality ingredients used

2.Available in different sizes such as 50g,100g and 230 g to cater to different segments

3.Attractive packaging (international tray style) to enhance visual appeal

4. Good distribution and availability owing to strong network of parent company


1. Limited brand recall among consumers as indicated by several surveys

2.Product availability in different localities is a big question mark


1. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet

2.Opportunity to build on existing advertisement projecting the product as family and budget friendly

3.Immense export avenues in neighboring countries such as Sri Lanka, Bangladesh and Nepal


1. Locally made butter biscuits pose the biggest threat as they are far cheaper and it takes immense effort to persuade consumers to try packaged butter biscuit

2.Packaged butter biscuits have also increased in numbers due to growing competition from ITC,Britannia etc



1. Parle G

2. Sunfeast Butter biscuits

The table above concludes the Priyagold Butterbite SWOT analysis along with its marketing and brand parameters.


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