Indian Sucrose Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 904

SWOT Analysis of Indian Sucrose Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Sucrose Ltd

Parent Company

Indian Sucrose Ltd


Food Processing and products


Food & Beverages

Tagline/ Slogan



One of the prominent players in the industry

Indian Sucrose Ltd STP


Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Leading player in the Indian sugar industry

Indian Sucrose Ltd SWOT Analysis


1. Access to market with high sugar demand (Punjab) and relatively higher sugar realization along with an elaborate sugarcane collection


2. The company acquired Cosmos Industries, Dhuri to increase its capacity to 5000 Crushing tones
3. The company has a huge range of interrelated  products including sugar, molasses, alcohol, ethanol, bagasse, electric power and

Organic manure.
4. Indian Sucrose`s carbon credit project has successfully been registered with UNFCCC. With this, the company entered into the list of few successfully registered CDM projects in India and now is eligible to accrue and sell the carbon credits


1. Over dependence on White Crystal Sugar makes the company vulnerable to price fluctuation in the Sugar industry
2. Presence only in Punjab and reluctance to make plants elsewhere increases dependence on local market
3. The capacity utilization of the plant is less then the competitors


1. Carbon credit market provides a huge opportunity to Indian Sucrose Ltd
2. Petroleum Ministry has implemented mandatory 5% ethanol blending in petroleum, which provides an alternative market to producers

3. Exponential increase in Sugar consumption around the world ensures that demand of sugar would always exceed its supply


1. Profitability may be impacted as the procurement cost from the Southern states has increased on account of higher transportation costs
2. Sugar industry is very volatile as many factors including rainfall, cultivated area and transportation cost affects sugarcane prices and hence make this industry unpredictable

3. Cheap sugar imports are harming the existing sugar mills in India and leading them to crisis

Indian Sucrose Ltd Competition


1. EID Parry (India)

2. Shree Renuka Sugars Limited

3. Sakthi Sugars Limited

4. Dhampur Sugar Mills Ltd.

5. Kesar Enterprises Limited

6. Simbhaoli Sugars Limited

The brandguide table above concludes the Indian Sucrose Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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