Ivy Wine Café Bistro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Indage Restaurants and Leisure Ltd’

Restaurants

Food & Beverages

It grows on you

IVY combines the convenience of a café, the eloquence of a wine bar and eclectic cuisine of a bistro

Anyone who wants to have a quiet meal, pleasant evening drink or even coffee

Children and youth of middle and upper middle class families

Warm and Friendly delectable mélange of café, wine bar and a bistro

Below are the Strengths in the SWOT Analysis of Ivy Wine Café Bistro:

1. It has two types of restaurants catering to needs of both urban and rural customers
2. Combination of a wine bar and a bistro allows synergies of both segments to be captured
3. IVY has a huge collection of wine from across the world

4. Restaurant in Day and bar at night concept increases the profitability of the company

Here are the weaknesses in the Ivy Wine Café Bistro SWOT Analysis:

1.  Currently operating in only in a few cities which reduces brand visibility
2. Excessive focus on wine reduces the inflow of food lovers which hampers other items in the menu
3. Parent company IRL’s financial trouble reduces the expansion plans of IVY across Indian Market

Following are the Opportunities in Ivy Wine Café Bistro SWOT Analysis:

1. Franchisee model adopted by IVY can help its expansion at a rapid pace

2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to IVY
3. Innovate with vegetarian menu items and market them as well along with Wine

The threats in the SWOT Analysis of Ivy Wine Café Bistro are as mentioned:

1. Underdeveloped Indian Market for Wines

2. Intense competition from entry of other international player in Indian Market
3. Parent company IRL may not be able to fund the expansion plans for IVY because of its poor financial condition

Below are the top 4 Ivy Wine Café Bistro competitors:

1. Excellency Wine Dine

2. Greem House Wine Dine

3. The Table

4. Silver Beach Cafe