Ivy Wine Café Bistro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ivy Wine Café Bistro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ivy Wine Café Bistro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ivy Wine Café Bistro to benchmark its business & performance as compared to the competitors and industry. Ivy Wine Café Bistro is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ivy Wine Café Bistro competitors and includes Ivy Wine Café Bistro target market, segmentation, positioning & Unique Selling Proposition (USP).

Ivy Wine Café Bistro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ivy Wine Café Bistro Brand Analysis
Parent Company

Indage Restaurants and Leisure Ltd’

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

It grows on you

USP

IVY combines the convenience of a café, the eloquence of a wine bar and eclectic cuisine of a bistro

STP

Ivy Wine Café Bistro Segmentation

Anyone who wants to have a quiet meal, pleasant evening drink or even coffee

Ivy Wine Café Bistro Target Market

Children and youth of middle and upper middle class families

Ivy Wine Café Bistro Positioning

Warm and Friendly delectable mélange of café, wine bar and a bistro

SWOT Analysis

Ivy Wine Café Bistro Strengths

Below are the Strengths in the SWOT Analysis of Ivy Wine Café Bistro:

1. It has two types of restaurants catering to needs of both urban and rural customers
2. Combination of a wine bar and a bistro allows synergies of both segments to be captured
3. IVY has a huge collection of wine from across the world

4. Restaurant in Day and bar at night concept increases the profitability of the company

Ivy Wine Café Bistro Weaknesses

Here are the weaknesses in the Ivy Wine Café Bistro SWOT Analysis:

1.  Currently operating in only in a few cities which reduces brand visibility
2. Excessive focus on wine reduces the inflow of food lovers which hampers other items in the menu
3. Parent company IRL’s financial trouble reduces the expansion plans of IVY across Indian Market

Ivy Wine Café Bistro Opportunities

Following are the Opportunities in Ivy Wine Café Bistro SWOT Analysis:

1. Franchisee model adopted by IVY can help its expansion at a rapid pace

2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to IVY
3. Innovate with vegetarian menu items and market them as well along with Wine

Ivy Wine Café Bistro Threats

The threats in the SWOT Analysis of Ivy Wine Café Bistro are as mentioned:

1. Underdeveloped Indian Market for Wines

2. Intense competition from entry of other international player in Indian Market
3. Parent company IRL may not be able to fund the expansion plans for IVY because of its poor financial condition

Competition

Competitors

Below are the top 4 Ivy Wine Café Bistro competitors:

1. Excellency Wine Dine

2. Greem House Wine Dine

3. The Table

4. Silver Beach Cafe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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