Ivy Wine Café Bistro SWOT Analysis, Competitors & USP

SWOT analysis of Ivy Wine Café Bistro analyses the brand by its strengths, weaknesses, opportunities & threats. In Ivy Wine Café Bistro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ivy Wine Café Bistro to benchmark its business & performance as compared to the competitors. Ivy Wine Café Bistro is one of the leading brands in the food & beverages sector.

The article below lists the Ivy Wine Café Bistro SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ivy Wine Café Bistro SWOT Analysis:

SWOT Analysis of Ivy Wine Café Bistro

For Ivy Wine Café Bistro, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ivy Wine Café Bistro Strengths

The strengths of Ivy Wine Café Bistro looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ivy Wine Café Bistro :

1. It has two types of restaurants catering to needs of both urban and rural customers
2. Combination of a wine bar and a bistro allows synergies of both segments to be captured
3. IVY has a huge collection of wine from across the world

4. Restaurant in Day and bar at night concept increases the profitability of the company

Ivy Wine Café Bistro Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ivy Wine Café Bistro SWOT Analysis:

1.  Currently operating in only in a few cities which reduces brand visibility
2. Excessive focus on wine reduces the inflow of food lovers which hampers other items in the menu
3. Parent company IRL’s financial trouble reduces the expansion plans of IVY across Indian Market

Ivy Wine Café Bistro Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ivy Wine Café Bistro SWOT Analysis:

1. Franchisee model adopted by IVY can help its expansion at a rapid pace

2. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to IVY
3. Innovate with vegetarian menu items and market them as well along with Wine

Ivy Wine Café Bistro Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ivy Wine Café Bistro are as mentioned:

1. Underdeveloped Indian Market for Wines

2. Intense competition from entry of other international player in Indian Market
3. Parent company IRL may not be able to fund the expansion plans for IVY because of its poor financial condition

Ivy Wine Café Bistro Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ivy Wine Café Bistro:

1. Excellency Wine Dine

2. Greem House Wine Dine

3. The Table

4. Silver Beach Cafe

Hence this concludes the Ivy Wine Café Bistro SWOT analysis.

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About Ivy Wine Café Bistro

Ivy Wine Café Bistro Overview
Parent Company	Indage Restaurants and Leisure Ltd’
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	It grows on you
USP	IVY combines the convenience of a café, the eloquence of a wine bar and eclectic cuisine of a bistro
STP
Segmentation	Anyone who wants to have a quiet meal, pleasant evening drink or even coffee
Target Market	Children and youth of middle and upper middle class families
Positioning	Warm and Friendly delectable mélange of café, wine bar and a bistro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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