Garcias Famous Pizza SWOT Analysis, USP & Competitors

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SWOT Analysis of Garcias Famous Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garcias Famous Pizza

Parent Company

Indage Restaurants and Leisure Ltd




Foods and Beverages

Tagline/ Slogan



Italian Pizza



People who like to eat fast food

Target Group

Urban upper middle class individuals


Premium Italian food

SWOT Analysis


1. Strong presence in Mumbai, with around 20 outlets
2. Known for its Italian Pizza and Pasta
3. Its acquisition by Indage Restaurant & Leisure Ltd.  Allows it to generate better funds for expansion as well as Reputation of IRL evokes high expectations and high brand equity

4. Good customer serive and home delivery


1.  Strong dependence on Mumbai Market, which is the hub for all other food chains.
2. Limited penetration in other cities
3. Brand recognition and innovation helps to attract first-time customers and also repeat business, but Garcias Famous Pizza is still nascent to enjoy brand loyalty as enjoyed by other established players


1. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Garcias Pizza
2. Expansion to other nearby markets like Pune and Nasik may provide significant improvement in the profit margins of the company
3. Strong focus on Premium segment, which is the most lucrative in, may reap huge benefits to Garcias Famous Pizza


1. Parent company IRL may not be able to fund the expansion plans for Garcias Famous Pizza because of its Financial condition
2. Intense competition from other international player in the Italian food segment and huge expansion plans of competitors
3. Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry



1. Dominos

2. Pizza Hut

3. US Pizza

4. Mc Donald’s

5. Little Italy

The table above concludes the Garcias Famous Pizza SWOT analysis along with its marketing and brand parameters.


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