Parle Milk Shakti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2893

SWOT analysis of Parle Milk Shakti analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Milk Shakti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Milk Shakti to benchmark its business & performance as compared to the competitors and industry. Parle Milk Shakti is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Milk Shakti competitors and elaborates Parle Milk Shakti market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Milk Shakti SWOT, Competitors, Marketing STP & Brand analysis Table

Milk Shakti

Parent Company





Food & Beverages

Tagline/ Slogan

Bacche bade ho gaye; Power of milk


Biscuits with goodness of milk and honey

Parle Milk Shakti STP

Children segment

Target Group

Young growing children


For young kids who want to be strong and smart

Parle Milk Shakti SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Milk Shakti. Strengths are:

1.Low cost

2.Good advertising and visibility

3.Goodness of Milk and Honey 

4.Healthy Snack especially targeted at kids


Here are the weaknesses in the Parle Milk Shakti SWOT Analysis:

1.Many competitors in this segment


3.Low Brand Recall


Following are the Opportunities in Parle Milk Shakti SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market


The threats in the SWOT Analysis of Parle Milk Shakti are as mentioned:

1. Similar biscuit categories

Parle Milk Shakti Competition

Below are the top 3 Parle Milk Shakti competitors:

1. Britannia Tiger

2. Milk Bikis

3. Treat-O

The brandguide table above concludes the Parle Milk Shakti SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Milk Shakti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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