Parle Milk Shakti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2782

SWOT analysis of Parle Milk Shakti analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parle Milk Shakti is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Milk Shakti competitors and elaborates Parle Milk Shakti segmentation, targeting, positioning & USP.

Milk Shakti

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Bacche bade ho gaye; Power of milk

USP

Biscuits with goodness of milk and honey

Parle Milk Shakti STP

Segment

Children segment

Target Group

Young growing children

Positioning

For young kids who want to be strong and smart

Parle Milk Shakti SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Milk Shakti. Strengths are:

1.Low cost

2.Good advertising and visibility

3.Goodness of Milk and Honey 

4.Healthy Snack especially targeted at kids

Weaknesses

Here are the weaknesses in the Parle Milk Shakti SWOT Analysis:

1.Many competitors in this segment

2.Storage

3.Low Brand Recall

Opportunities

Following are the Opportunities in Parle Milk Shakti SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market

Threats

The threats in the SWOT Analysis of Parle Milk Shakti are as mentioned:

1. Similar biscuit categories

Parle Milk Shakti Competition

Competitors

Below are the top 3 Parle Milk Shakti competitors:

1. Britannia Tiger

2. Milk Bikis

3. Treat-O


The brandguide table above concludes the Parle Milk Shakti SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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