Parle Marie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Marie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Marie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Marie to benchmark its business & performance as compared to the competitors and industry. Parle Marie is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Marie competitors and includes Parle Marie target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Marie SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Baatcheet bakbak aur Parle Marie


Healthy tea time biscuit with every conversation

Parle Marie STP
Parle Marie Segmentation

Taste and Quality conscious children and adults

Parle Marie Target Market

All age groups middle and upper class people

Parle Marie Positioning

Biscuit to be had when having conversations

Parle Marie SWOT Analysis
Parle Marie Strengths

Below are the Strengths in the SWOT Analysis of Parle Marie:

1. Low cost

2. Good advertising and visibility

3. Good product quality and packaging

4. Good market position in Marie segment

5. Health oriented Digestive Option available

Parle Marie Weaknesses

Here are the weaknesses in the Parle Marie SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique(similar to other marie)

3. Storage

4. Low Brand Recall as compared to Britannia Marie Gold

Parle Marie Opportunities

Following are the Opportunities in Parle Marie SWOT Analysis:

1. Tie-up with corporates/hotel chains

Parle Marie Threats

The threats in the SWOT Analysis of Parle Marie are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Marie Competition

Below are the top 2 Parle Marie competitors:

1. Britannia Marie Gold

2. Priyagold Marie

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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