Parle Marie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3394

SWOT analysis of Parle Marie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Marie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Marie to benchmark its business & performance as compared to the competitors and industry. Parle Marie is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Marie competitors and elaborates Parle Marie market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Marie SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Baatcheet bakbak aur Parle Marie


Healthy tea time biscuit with every conversation

Parle Marie STP

Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people


Biscuit to be had when having conversations

Parle Marie SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Marie. Strengths are:

1. Low cost

2. Good advertising and visibility

3. Good product quality and packaging

4. Good market position in Marie segment

5. Health oriented Digestive Option available


Here are the weaknesses in the Parle Marie SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique(similar to other marie)

3. Storage

4. Low Brand Recall as compared to Britannia Marie Gold


Following are the Opportunities in Parle Marie SWOT Analysis:

1. Tie-up with corporates/hotel chains


The threats in the SWOT Analysis of Parle Marie are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Marie Competition

Below are the top 2 Parle Marie competitors:

1. Britannia Marie Gold

2. Priyagold Marie

The brandguide table above concludes the Parle Marie SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Marie. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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