Parle Marie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3256
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SWOT Analysis of Parle Marie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marie

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Baatcheet bakbak aur Parle Marie

USP

Healthy tea time biscuit with every conversation

Parle Marie STP

Segment

Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

Biscuit to be had when having conversations

Parle Marie SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Marie. Strengths are:

1. Low cost

2. Good advertising and visibility

3. Good product quality and packaging

4. Good market position in Marie segment

5. Health oriented Digestive Option available

Weaknesses

Here are the weaknesses of Parle Marie :

1. Many competitors in this segment

2. Nothing unique(similar to other marie)

3. Storage

4. Low Brand Recall as compared to Britannia Marie Gold

Opportunities

Following are the Opportunities of Parle Marie :

1. Tie-up with corporates/hotel chains

Threats

The threats of Parle Marie are as mentioned :

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Marie Competition

Competitors

Below are the 2 main Parle Marie competitors :

1. Britannia Marie Gold

2. Priyagold Marie


The brandguide table above concludes the Parle Marie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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