Parle Monaco SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Monaco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Monaco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Monaco to benchmark its business & performance as compared to the competitors and industry. Parle Monaco is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Monaco competitors and includes Parle Monaco target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Monaco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Life Namkeen Banaiye


Salted biscuits

Parle Monaco STP
Parle Monaco Segmentation

Quality conscious children and adults

Parle Monaco Target Market

All age groups Lower, middle and upper class people

Parle Monaco Positioning

Snacks for making life interesting

Parle Monaco SWOT Analysis
Parle Monaco Strengths

Below are the Strengths in the SWOT Analysis of Parle Monaco:

1. Low cost

2. Highly Popular

3. Good product quality and packaging

4. Preferred by health conscious people as a light snack

Parle Monaco Weaknesses

Here are the weaknesses in the Parle Monaco SWOT Analysis:

1. Many competitors in this segment

2. Storage Issues as it quickly absorbs moisture

3. Some people find it too salty

Parle Monaco Opportunities

Following are the Opportunities in Parle Monaco SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market

3. Can be positioned as Tea Time biscuits like Marie

Parle Monaco Threats

The threats in the SWOT Analysis of Parle Monaco are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Monaco Competition

Below are the top 3 Parle Monaco competitors:

1.Britannia 50 50


3. Bingo(for smart chips)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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