Parle Monaco SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3873

SWOT analysis of Parle Monaco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Monaco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Monaco to benchmark its business & performance as compared to the competitors and industry. Parle Monaco is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Monaco competitors and elaborates Parle Monaco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Monaco SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Life Namkeen Banaiye


Salted biscuits

Parle Monaco STP

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people


Snacks for making life interesting

Parle Monaco SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Monaco. Strengths are:

1. Low cost

2. Highly Popular

3. Good product quality and packaging

4. Preferred by health conscious people as a light snack


Here are the weaknesses in the Parle Monaco SWOT Analysis:

1. Many competitors in this segment

2. Storage Issues as it quickly absorbs moisture

3. Some people find it too salty


Following are the Opportunities in Parle Monaco SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market

3. Can be positioned as Tea Time biscuits like Marie


The threats in the SWOT Analysis of Parle Monaco are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Monaco Competition

Below are the top 3 Parle Monaco competitors:

1.Britannia 50 50


3. Bingo(for smart chips)

The brandguide table above concludes the Parle Monaco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Monaco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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