Parle Monaco SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3699

SWOT analysis of Parle Monaco analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parle Monaco is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Monaco competitors and elaborates Parle Monaco segmentation, targeting, positioning & USP.

Monaco

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Life Namkeen Banaiye

USP

Salted biscuits

Parle Monaco STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Snacks for making life interesting

Parle Monaco SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Monaco. Strengths are:

1. Low cost

2. Highly Popular

3. Good product quality and packaging

4. Preferred by health conscious people as a light snack

Weaknesses

Here are the weaknesses in the Parle Monaco SWOT Analysis:

1. Many competitors in this segment

2. Storage Issues as it quickly absorbs moisture

3. Some people find it too salty

Opportunities

Following are the Opportunities in Parle Monaco SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Untapped rural market

3. Can be positioned as Tea Time biscuits like Marie

Threats

The threats in the SWOT Analysis of Parle Monaco are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories

Parle Monaco Competition

Competitors

Below are the top 3 Parle Monaco competitors:

1.Britannia 50 50

2.Snax

3. Bingo(for smart chips)

The brandguide table above concludes the Parle Monaco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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